New Products Appreciation
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Shanghai 2017

Chery New Products Appreciation Conference
appearance in Shanghai

New Products Appreciation Conference

On Apr. 20, 2017, a new product Experience for Chery’s overseas dealers opens. Chery’s managers and nearly two hundred overseas dealers jointly participate in the meeting. As a large significant international brand gala in the spirit of “beyond &challenge”, Chery, through profound accumulation, comprehensively shows its strong technical ability with a new-generation superior products.

The field of experience sees the three dazzling advanced platforms of T1X, M1X and light vehicle body for R&D and production demonstrated by Chery. The leading technique reservation and manufacturing craft have become the powerful technical guarantee of the strategic 2.0 products of Chery.
As the core role of the experience, Tiggo 7 and the new-generation SUV are demonstrated in a space full of graphic sense one by one, which catch the attention of viewers due to exquisite sense of reality and perspective modelling. In appearance, the Chery 2.0 products apply an all new design philosophy “life in motion”, transfer dynamic and fashionable flavor with its foresighted design.

As the second new product based on the platform T1X, a new-generation of Tiggo5, the mass-produced model of the concept vehicle β of Chery, it perfectly integrates modern technique and China’s classic elements, which shows a vivid and handsome modelling, as well as a luxury texture. It’s indeed an all new powerful SUV to be sold in overseas market after Tiggo 7.
He Xiaoqing, General Manager of Chery International said that Chery’s 2.0 products create great progress in R&D technology and sufficiently realizes the brand value of “driving in passion, full-time networking, and intelligent glamour” combing with its brand position. Along with more new products, Chery will contribute more intelligent and technical driving enjoyment for the consumers around the world.

Test Drive Chery 2.0 Products

Dedication generates excellence and quality conquers the world. On April 18, 2017, Chery organized test drive/ride of its new-generation products in Shanghai Broad Auto Park. As the second stop in Chery international brand event, over 200 representatives of Chery’s overseas dealers, nearly 30 mainstream media in the world, and more than 40 partners and dealers of Chery in China’s market came to the venue to experience and witness the charm of quality from Chery 2.0 products.

Shanghai Broad Auto Park is mainly used to host drift competition, international kart races and training on driving safety, etc., which is the top international auto theme park in China. The display of Beyond & Challenge, theme of the event in the test-drive exhibition, and the brand exposure on the track goal post were original and distinctive, presenting the great high-tech sense and representing the dynamic and young brand image of Chery. Blending perfectly with the test-drive models, it offered the most exciting test drive.

In the test drive, the participants drove the new models to be launched overseas, including ARRIZO5 and TIGGO7. Through the straight-line acceleration, snake drive, emergency braking, NVH and other experience items, they perfectly showed the flexible control and exceptional quality and performance of Chery products. In the straight-line acceleration, the powerful engine system equipped on Chery products ensured test drivers experienced the most exciting charm of drive. In the snake drive, test drivers drove the vehicle in the complex S-shaped winding route. With excellent steering system, Chery products made the precise steering response and presented the agile and easy control so that both driver and passengers enjoyed the fun to the largest extent. In the emergency braking, the ABS+EBA shortened the time of user response, reduced the human force consumption in making braking act, lowered down the braking distance and effectively protected driving stability and safety to the largest extent. In NVH, which measures comprehensive manufacturing quality of the vehicle, the three models brought tranquil and comfortable space for driver and passengers. With direct feeling of driving, it ensured the test driver fully experienced the perfect technique and quality of Chery 2.0 products.

The personal experience of Chery products helped display strength of Chery, thus winning great praise from representatives of dealers and media from home and abroad. Overseas dealers of Chery said the test drive helped them deeply understand technologies and quality of Chery 2.0 products. The participants were greatly impressed by their stylish and gorgeous appearance, perfect control, the dynamic body combining strength and gentleness and the comfortable space. As the partners of Chery, they were proud of Chery and showed great confidence in the new-generation products.