"Inspire a New Era 2018" Chery International Business Events
to take place in Beijing

From he first vehicle exported to Syria to a cumulative export volume of more than 1.3 million units, Chery has been China's largest passenger vehicle exporter for 15 consecutive years and achieved one milestone after another in overseas markets. All these have been attributable to the concerted efforts of Chery and its overseas dealers. 2018 Chery International Business Events, with the theme "Inspire a New Era", will take place inBeijingfrom April 22 to 25, 2018. More than 200 partners from across the world, almost 20 overseas media outlets, as well as a multitude of overseas KOLs and owners will get together to witness Chery's fruit results and offer advice on the goal of "seeking development and win-win".

Opportunities and challenges coexist in the ever-changing automobile market. Chery set the theme of 2018 Chery International Business Events as "Inspire A New Era" to express its determination to deepen overseas operations against all odds, and motivate Chery's team to work with overseas dealers to create a new era for Chery's overseas operations.

Starting in 2006, 2018 Chery International Business Events has earned unanimous praise from overseas dealers. It has not only built a platform for overseas dealers to share the results of overseas development and offer advice, but also pooled wisdom and gathered strength. This year it included Business Workshop, Test Driving & Riding, Product Survey and Outward Bound. Visiting AutoChinais also important part of the events.

Starting in 2006, 2018 Chery International Business Events has earned unanimous praise from overseas dealers. It has not only built a platform for overseas dealers to share the results of overseas development and offer advice, but also pooled wisdom and gathered strength. This year it included Business Workshop, Test Driving & Riding, Product Survey and Outward Bound. Visiting AutoChinais also important part of the events.

Auto China 2018 will take place at the Beijing International Exhibition Center on April 25. Then Chery's new models, including EXEED, T18 and M1D, will appear to enable overseas dealers and owners to access Chery's advanced technology, development strategy and brand charm at close range.

Since its founding, with the strategic goal of building a "world top brand", Chery has been committed to offering global consumers a more intelligent driving & riding experience. In 2018, an important year for the deepening of Chery's global strategy, Chery will continue to deepen its overseas operations, launch products of higher quality, prefect its product layout and services, and further enhance its brand influence.

China's weather is agreeable in April. Let's meet inBeijingon April 22 to witness the branded events of Chery International. See you there.

Chery Test Driving in F-class TracksConquers Overseas Consumers

On April 22, 2018, Chery organized test driving/riding of its new-generation products in KAISER Auto Sport Center in Changping District of Beijing. As the first stop of Chery International Annual Conference of Overseas Dealers, the event attracted more than 200 representatives of the manufacturer’s overseas dealers, nearly 40 global mainstream media and the many overseas Chery vehicle owners, who witnessed the wonderful performance of Chery products.

The KAISER Auto Sport Base in Changping District of Beijing covers 140,000 square meters. The site is mainly used for test driving, cross-country experience, launch of new products, training programs and drifting competition, etc. It is one of the largest auto test driving/riding sites in Beijing. The test driving completely matched the theme of Inspire A New Era. The Blue Ray design in the starting gate really looks futuristic, conveying the attitude of Chery to follow the trend and look into the future, and expressing the Chery’s determination to obtain the overseas users.

TIGGO7 (2018) and TIGGO4, the two star models of Chery, were used in the test driving. Through jungle driving, slope climbing and tire road driving, the test driving/riding helped people witness and experience the agile control and excellent performance of Chery products. In the jungle driving, the cars drove in the complex and winding snake-shaped route. With wonderful steering system, Chery produce presented the precise turn reaction. And the agile control made sure the test drivers gain the most exciting driving experience. In the slope-climbing experience, Chery showed its robust power and HHC performance. In the emergency braking experience, the vehicle, equipped with EPB+autohold system, effectively protected the driving safety and stability. On the proprietary T1X platform, Chery is equipped with professional chassis calibration and 3R-Body framework, which help the drivers/riders see the most considerate design in Chery products in safety. In addition to the test driving/riding, Chery also organized the auto acrobat performance, tail drifting, rotating, drifting and side roll, etc. The participants not only enjoyed the amazing performance, but also experienced the appalling quality of Chery products.

On the site, Chery overseas dealers said the activity helped them better understand the quality and charm of Chery products from different perspectives. Deeply impressed by the stylish design of Chery product, they now have great confidence in future development of the brand. Media representatives also said it was not only a test driving/riding, but also a splendid auto show. They hoped to see more Chery products driving on the roads all over the world.

With rich contents including the test driving/riding, the 2018 Chery International Annual Conference of Overseas Dealers will bring more surprises to us.

As a Chinese leading auto brand, Chery hammered out a detailed internationalization strategy in its early days. Export to Syria in 2011 marked a milestone in Chery's global strategy. Having operated abroad for tens of years, Chery has been recognized and favored by overseas consumers for its outstanding products and services. With operations in more than 80 countries and regions, Chery has achieved cumulative overseas sales of more than 1.3 million units. Every day new consumers join Chery family. Build cars with ingenuity, win the future by quality. With the significant enhancement of Chery's overseas popularity, and the gradual deepening of its global strategic layout, many overseas dealers have been optimistic about Chery's market prospect.

Share development results, seek common development. On April 13, more than 200 overseas dealers of Chery gathered in Beijing for a heated discussion about Chery's current situation and future development. He Xiaoqing, Deputy General Manager of Chery; Pan Yanlong, General Manager of Chery International; Zhang Guibing, General Manager Assistant of Chery; Du Weiqiang, Deputy General Manager of Chery International and Feng Ping, Deputy General Manager of Chery International attended the conference alongside a host of overseas dealers.

The conference included a business seminar and a banquet. With the theme "Digital Marketing", it aimed to better serve the market through digital marketing.Industry veteran was invited to present the current trend of "digitalization" and Chery's achievements in digital marketing through cases and video. Meanwhile, dealers from Iran, Argentina, Russia, Chile, Brazil and other core markets had heated discussions. Amid a lively atmosphere, all offered advice on Chery's future development.

At the banquet, Pan Yanlong, General Manager of Chery International delivered an ebullient keynote speech. He reviewed the past, looked into the future and expressed full confidence in Chery's future. All results Chery achieved abroad over the years have been inseparable from the concerted efforts of global partners. In the night, Chery presented an award ceremony in recognition of overseas markets' contributions.

Reviewing the past and looking into the future, Chery is willing to join hands with you to create a bright future. With brilliance continuing, let's "Inspire a New Era".

Unity is strength: I Speak for Chery

Ingenuity builds excellence, quality conquers the world. With the brand concept of "balancing domestic operations with overseas operations", Chery has been committed to international market development. Currently Chery's product and sales service network covers more than 80 countries and regions across the world.

Chery knows that all its results achieved abroad have been inseparable from the support of overseas dealers, partners and owners. 2018 marks a year of internationalization deepening for Chery. Through 2018 Chery International Business Events, Chery shared more development results with overseas dealers and conveyed the brand concept of "Fun". An old Chinese saying goes, "He who has never been to the Great Wall is not a true man." It vividly expresses the reverence of Chinese people for the Great Wall. As one of the most famous attractions in China, the Great Wall enjoys a great fame abroad.

On April 24, 2018, a team building activity took place in the Mutianyu section of the Great Wall, with the theme "I Speak for Chery". More than 200 dealers, reporters and owners from across the world witnessed the remarkable moment. With "unity", "cooperation" and "fun" as keynote, the activity named "Great Wall Walk" enabled participants to climb high and look far to express Chery's determination to conduct persistent operations abroad and work with overseas dealers.

The activity showed the image of Chery as an inclusive enterprise and conveyed its ambition to develop the global market. The Great Wall is the symbol of Chinese culture. "Great Wall Walk" made overseas dealers feel the charm of China. At the very moment, the Great Wall linked Chery and overseas dealers together beyond the boundaries of nations and regions, to boost their confidence in the future. With the concept of "sharing, win-win and customer foremost", Chery will forge ahead step by step and march towards the bright future at full speed.

Chery brings an array of black technology products to Auto China 2018, highlighting intelligence and globalization

On April 25, Chery Automobile Co., Ltd. (Chery) brought an array of car models to Auto China 2018. At the show, Chery unveiled theTiggo 8, the new flagship SUV of the Tiggo family, the new Arrizo, LION intelligent cockpit and EXEED concept car under the theme of "Fun to Drive, AI is Coming", outlining the brand's future-oriented development vision with a powerful lineup of intelligent products.

Chery showcasing the brand's achievements in intelligence R&D with era-leading intelligent interconnection technology. The higher-positioned Arrizo GX will compete with self-owned high-end products and joint venture products in the Class A+ sedan market. The LION intelligent cockpit and EXEED concept car have presented Chery's future-oriented design concepts.In addition, the appearance of mass production models such as Arrizo 5 commemorative edition, Tiggo 5x, Tiggo 7 and Arrizo 5and new energy modelshas intensively manifested the charm of excellent products and technologies.
Reviewing the past and looking into the future, Chery is willing to join hands with you to create a bright future. With brilliance continuing, let's "Inspire a New Era".

Mr. Yin Tongyue, Chairman of Chery, said, "This is the best era because the auto industry is embracing a once-in-a-century opportunity and reform. Electric, intelligent, connected and shared vehicles are bringing unprecedented vitality to the auto industry. We are embracing this era with an open and proactive mind."

Tiggo 8 leads Chery's intelligent lineup to explore the boundaries of future mobility

The flagship SUV Tiggo 8 and Arrizo GX feature Chery's latest LION Intelligent Cloud system. Arrizo GX, as Chery's second new car built on the M1X platform, has been improved in body size, design, driving performance, intelligence and other areas. This higher-positioned product will compete with self-owned high-end products and joint venture products priced between RMB ?80,000 - 100,000 in the Class A+ sedan market. It is expected to be marketed in the third quarter of this year.

Meanwhile, users can realize remote vehicle startup, control, matrix electric fence, location, diagnosis, authorization and other powerful functions through their mobile phones.If users use the Intelligent Cloud Interconnection mobile app to turn on the air conditioning or activate other vehicle movements, Tiggo 8's groundbreaking fingerprint/face recognition function that replaces previous digital password authentication allows users to fully communicate with their beloved cars by just moving fingers.

In addition to the black technology of fingerprint/face recognition, Tiggo 8 is also a pioneer in smart home and vehicle interconnection that enables users to voice-control their vehicles through an intelligent sound box by their side, offering a more harmonious and convenient mobility experience.

"LION Intelligent Cloud" is one of the core businesses of Chery's intelligent transformation strategy-"CHERYLION". "CHERYLION " has five business platforms: LION Intelligent Drive, LION Intelligent Cloud, LION Intelligent Manufacturing, LION Intelligent Win and LION Intelligent Mobility, covering Chery's digital and intelligent layout throughout the life cycle from R&D, to manufacturing, marketing and service. LION Intelligent Drive represents the automatic driving business; LION Intelligent Cloud represents the intelligent interconnection business; LION Intelligent Manufacturing represents intelligent manufacturing; LION Intelligent Win represents digital marketing; LION Intelligent Mobilityrepresents the future shared mobility.

The five business platforms will constantly adjust themselves and rationally evolve based on the whole intelligent industry and consumer market to form a complete, sustainable and strategic LION system that bolsters Chery's intelligent evolution.

Apart from Tiggo 8 and the new Arrizo, Chery also brought the LION intelligent cockpit and EXEED concept car embodying futuristic technologies to Auto China 2018.

The lifestyle area at Chery's booth showcased a number of intelligent black technology products such as LION intelligent cockpit and EXEED concept car. The LION intelligent cockpit is a combination of Chery's latest technologies such as holographic projection, augmented reality (AR) and smart home interconnection. It demonstrates Chery's thinking and exploration of intelligent interconnection and smart home and creates an interconnected "mobile living space" for all car users.

EXEED is a high-end brand of intelligent products created by Chery based on its prediction of future mobility needs. EXEED represents a "high-end, quality and intelligent" design concept and a unique sense of design and technology. This concept could be intuitively felt inthe lifestyle area. Through these scene-based experiences, Chery has revealed its thoughts and actions onintelligent interconnection and smart home.

Going global and creating the best Chinese brand in the eyes of foreigners

At the show, a number of models and futuristic black technologies displayed at Chery's booth were highly praised by many foreign friends. 203 overseas dealers, car owners and media friends from 30 countries including Brazil, Russia, Iran, Argentina and Poland visited Chery's booth, highly recognized Chery's products and technologies and expressed expectation for in-depth cooperation with Chery in the future.

In order to develop the overseas market, Chery has sponsored the Chile national football team and the Argentina Football League and supported the sports undertakings in Iran and public welfare projects such as education and culture in other overseas markets, significantly improving its popularity and influence in these markets.

Dr. Chen Anning, General Manager of Chery, said that Chery has followed an international development path right from its inception. Since the export of its first vehicle in 2001, Chery has exported more than 1.3 million vehicles, ranking first in China by export of passenger vehicles for 15 consecutive years. In Brazil, Russia, Iran and other countries, Chery has become a representative of China's high-end manufacturing brands. In the future, Chery will speed up overseas launch of new products, allowing more overseas users to experience the excellent quality and service of China's self-owned brands.

Energy technology takes green mobilityfrom dream into reality

In addition to the traditional models, Chery also brought two new energy vehicles to the show-Arrizo 5e and Tiggo 3xe. Tiggo 3xe is Chery's first pure electric SUV with a maximum mileage of 445km.

Dr. Chen Anning said that Chery is well prepared for new energy development in the future. As one of the first domestic automakers to develop new energy vehicles and obtain a new energy vehicle production license, Chery has gradually established a new energy technology R&D system combining vehicle integration, core technology and core component development capability.

At present, Chery New Energy has developed a full linetechnical plan. In the second half of 2018, Chery will further broaden the product scope by gradually covering all electric vehicle segments including Class A-C sedans and Class B-D SUVs and new energy vehicles including plug-in hybrid, pure electric, extended-range electric vehicles and four-wheel electric vehicles. By 2020, Chery is expected to realize electrification of all models.

With the arrival of brilliant AI, and facing challenges and opportunities of this era, Chery will always be orientedto user needs and explore future mobility modes with technology. At Auto China 2018, Chery has demonstrated its energy reserves and firm determination for intelligent transformation and upgrading through intelligent products and technologies