Chery Automobile Co. Ltd was founded on Jan. 8, 1997, with registered capital of RMB 3.98 billion. Plant construction commenced on March 18, 1997, the first car came off the production line on December 18, 1999, and on July 27, 2011, the three-millionth car of Chery rolled out the assembly line successfully. At present, Chery possesses an annual production capacity of 900,000 cars,engines and 450,000 transmissions.
Chery's products cover passenger vehicles, commercial vehicles and minivans. Currently, there are more than 20 models of Chery available on market, and in addition, dozens more will be released successively. Chery has accomplished a sustainable way of development by doing research and preparation while producing autos at the same time, which supports Chery updating its auto-making technology and making its products always follow the trend. Taking Safe, Energy-saving and Eco-friendly as product objective, Chery has successively obtained quality certifications of ISO9001 and German TUV Rheinland ISO/TS16949, etc. For many years, Chery products which take Zero Defect as objective have won great favor of the vast customers. Chery has been recognized and accepted by customers from all over the world. In 2011, Chery sold around 643,000 units both home and abroad, winning the top title among independent automakers for 11 consecutive years. In 2011, Chery sold around 160,200 units in overseas markets, up 73% year on year and exceeds the number of 135,000 in 2008, making a great new record. In addition, the total export number of Chery since 2001 has achieved around 700,000 units by the end of May 2012. Chery has been top Chinese vehicle exporter for 9 consecutive years. Chery also won the golden medal of sales among China self-owned brands for 11 consecutive years, and has been occupying the biggest proportion of China passenger vehicle exportation.
Independent innovation is the core of Chery's development Strategy, as well as the source of momentum of Chery's supernormal growth. Since its foundation, Chery which has always stuck to independent innovation has developed an R&D system relying on Automotive Engineering & Research Institute, Central Research Institute, Planning & Design Institute, and Testing Center. Under the system, Chery jointly designs key parts with holding companies and suppliers, and carries out cooperation combining production, study & research with domestic universities and scientific research institutes. Till now, Chery has set up an R & D team of more than 6000 members, and acquired core technologies of finished vehicle and key parts development. Through independent innovation, Chery has accomplished many breakthroughs on cutting edge and core technology such as TGDI, DVVT, CVT and new energy, which boost all Chery products into new generation. In addition, Chery also attaches great importance to conception innovation and management innovation, keeps perfecting system & mechanism, inspires the innovation vitality of the enterprise, attracts and retains numerous engineering and managerial talents to work for it. In 2008, Chery was included in the first batch National Innovative Enterprise of China; Energy-saving & Environment-protection Auto Platform Building, and Key Technology Research & Engineering Application of Independent Car Development System of Chery won the first and second prizes of National Award for Science and Technology Progress respectively. By the end of June 2011, Chery has applied 6083 patents and been authorized 4230 ones, leading Chinese auto enterprises.
Globalization is the strategic goal of Chery. Forging “International Namecard” is what Chery bears in mind for its strategic plan. Commencing from the initial development stage, Chery pays attention to exploiting both domestic and overseas markets and takes initiatives in implementing the strategy of "going abroad". It became the first Chinese auto company to export CBU, CKD, engines and car manufacturing technologies to foreign countries. Presently, Chery is actively carrying out its globalization strategy. It has exported its cars to more than 80 countries and regions all over the world and the number of CKD factories built or being built is up to 16. Through the radiating capacity of these production bases, the auto markets of Asia, Europe, Africa, South America and North America will be ranged over in depth. The total number of exported vehicles has reached 660 thousand, which is on the top of the list among all China Vehicle companies.
While Chery is enhancing its hard power actively, it also pays close attention to fostering soft power. Inheriting the idea of "Extensive Marketing", Chery keeps upgrading the platforms of "Brand, Quality and Service" comprehensively, and promoting brand and corporate images. Chery pays much attention to the brand promotion while seeking independent research, innovation and globalization. Through continuous efforts on aspects of technology, quality and services, the brand of Chery has been established and promoted. Recently, the qualities of Chery auto products and CSI have been improved greatly, helping Chery won applauses from the customers. In 2006, Chery was recognized as "Chinese Famous Brand" and ranked 62nd among "500 Most Valuable Brands of China". In 2007, Chery was selected in "Top 20 Globally Most Competitive Companies of China" and "Top 100 Most Competitive Companies of Developing Countries". In 2010, Chery was chosen as the "Most respected Chinese Company"by Fortune magazine for the 5th time, and at the same time, listed in "Top 10 Globally Most Competitive Chinese Companies" for the 2nd time in the latest research report released by world-renowned Roland Berger Strategy Consultants. Also in 2009, Chery topped the compact car and the premium compact list with QQ3 and QQ6 in the “Report of 2009 China Initial Quality Study (IQS) SM” released by J.D. Power Asia Pacific, the authoritative rating agency for auto companies. It was the first time for Chinese independent brands to win the first place in the two market segments in 10 years since J.D. Power first released the Report, representing a historic breakthrough. In 2010, Chery was awarded by Fortune magazine as “Most Admirable Chinese Companies” for a 5th consecutive year. Meanwhile, Roland Berger, a worldwide-known Strategy Management Company, has issued its latest report where Chery’s name appears in the list of “Top 10 Chinese Companies with Global Competitiveness” for 2nd time after 2007.
With vigorous culture of innovation, Chery has realized the great-leap-forward development and has received deep concern and great attention from the leaders of the country and the Party. Hu Jintao, Wu Bangguo, Wen Jiabao, Jia Qinglin, Li Changchun and Li Keqiang, etc. had paid visits to Chery successively. They all positively recognized and thought highly of Chery and also expressed their higher expectations. Chery will continue its objective of “Independent Innovation, World First Class, Serving Mankind”, keep carrying forward the spirit of hard work, and make constant efforts to realize its phase-III goal of becoming an international famous Chinese brand.