While Chery people incorporated the three words "benefit the people" into their operation policies at the very beginning of establishment, they also bore in mind the three words. We have long pursued to "give the value we created back to the society" and this has never changed. From "Eastar" scholarship to Gansu Minqin sand control afforestation, and from environmental-friendly vehicles for the Olympic Games to "5.12" earthquake disaster relief and rescue, Chery, as a flag of China's national industry, always breathe together with the 13 billion Chinese people and fight together with them to perform its duties for the country and the Chinese people.
While our company provides safer and more environment-friendly and more energy-efficient vehicles to the consumers all over the world in the near future of ever growing internationalization, we will also give Chery's value back to every corner of our land.
Chery people were concerned about the disaster-stricken area and the whole company acted immediately. Firstly they donated things to the area worthRMB4 million and then it donated RMB 12million. On May 22, Chery again donated RMB5million through the Red Cross to the area to rebuilt Hope Primary School in the area helping the children there resume study in an early time. Chery also sent 30 Chery autos worth RMB3 million through the Ministry of Science and Technology. Chery together with its partners and employees totally donated RMB24million of things and money.
When the country and the people suffer from disaster, Chery, as a corporate citizen, has the duty and responsibility to share worry of the country and the people and solve their difficulties. The RMB 24million showed the wish of all Chery people and its partners hoping that the disaster-stricken area could be reconstructed in an early date!
The earthquake was ruthless but the people were not. All Chery people and partners (including sellers, associates and suppliers) practically acted to help the people in the disaster-stricken area to go through difficulties and rebuild homes. Chery partners were even more active to donate money and they totally raised RMB8.7million; Volker Steinwascher, the Chairman of the Board of the U.S. party of one of the joint ventures of Chery---Quantum LLC called Yin Tongyao, Chairman of the Board of Chery, and proposed to donate RMB2million. The money together with the 30 autos donated by Chery and ten thousand tents were successively sent to the disaster-stricken areas and relevant authorities. Representatives of Chery also formed love squad and went to the serious affected area of Beichuan to relieve the disaster.
May 12, 2008, earthquake occurred in Wenchuan, Sichuan Province.
Beijing Olympic Games attracted world attention. In order to make Beijing Olympic Games successful, people were not only exceptionally busy with various preparations in arenas sectors outside of the arenas also went all out to providing supportive services. In addition to big investment of the government, Chery also tried its best to assist in transportation and security of the Games. Depending on its own innovative force of science and technology, Cowin 3 Emergency-Dealing SPV and A5 HVs manufactured by Chery frequently appeared on the front line to serve the Games.
Handover of 50 Chery A5 HVs to Beijing Olympic Organizing Committee
Beijing Olympic Games, as the first Games hosted by China, did only means sports events only in China. China had put a lot of manpower and materials into the construction and organizing of the Games starting from the successful application for hosting the Games in 2001. With the approaching of the Games, providing the athletes and the audiences with a fresh and secure environment gradually became an important affecting success of the Games. Therefore, an “Olympic” plan with the theme of “Green Olympic” and “Olympic in Peace” gradually became more and more complete. The 3 emergency-dealing SPVs and A5 HVs provided by Chery for the Games was an important part of the plan.
In order to support the implementation of the plan of “Green Olympic” and “Olympic in Peace”, Chery took an early time to make plans about the products in accordance with the critical Olympic requirements of security and environmental protection, and formulated and implemented detailed and strict system of product standard in accordance the highest international level. After having invested a lot science and research efforts in active exploration and research, Chery finally developed world class technology of protective vehicle and hybrid vehicle. All these were intended to secure the success of the Games.
Wang Gang, Head of the Ministry of Science and Technology, amiably
Talking with Yin Tongyao, Chairman of the Board at the Handover
Ceremony of A5 Hybrid Vehicle
The media commented that the value of Chery as a leading enterprise of China’s self owned auto brand was not only because it let the world see the strength and fruits of China’s national auto industry but because , more importantly, it was worthy of being a “leading company” since it actively provided quality services to protect the society for the Games, and , at the same time, used behaviors to remind other national enterprises to actively bear social responsibility and implement their obligation to the society, which were the base for an enterprise to develop and make progress.
An enterprise serving the Games needed not only high sense of social responsibility but certain technical strength since the scope and complexity of all services and assistance to be provided to the Games could not be matched by those of an ordinary international event.
Formal Acceptance of Tiggo 3 Olympic Emergency-Dealing Vehicle
here were critical selection standards. If Chery had not great technology and strength, it could not have been selected eventually. It was just because of its years of devotion and efforts in technological research and development that it could meet many standards, eliminate many obstacles, successfully defeat various competitors including world-renowned enterprises, be acknowledged by the Olympic Security Dept. and Transportation Department, and finally succeed. All can be seen in Tiggo 3 Emergency-Dealing SPV and A5 HV.
A5 Hybrid Vehicle Serving the Games
In order to improve the overall protection level of Tiggo 3 Emergency-Dealing SPVs, methods different from normal foreign refitting methods were used. Full consideration was given to problems brought by addition of various protections and even to problems brought to “manufacture” of the whole vehicle. At the same time, the design was also appropriately adjusted. Theses secured that the various items of performance of the SPV could still meet various technical standards of the original vehicle. It was commonly acknowledged as the real first class protective vehicle in the world by experts of the industry and was appraised by people both at home and abroad, including important political figures of various countries.
Formal Acceptance of Tiggo 3 Emergency-Dealing Vehicle
In addition, a vehicle team of 50 Chery A5 “Green Ambassador” with BSG and ISG hybrid power technology was also served the guests of the Games. They were energy efficient with reduced displacement volume, which fully displayed the newest achievements of Chery in independently-owned science and technology research and development. Compared with other vehicles, oil consumption of A5 BSG in urban working condition was around 10%-15%, with carbon dioxide displacement volume reduced by around 12% and displacement volume in conformity with National Light Vehicle Pollutant Emission Standard No. IV; compared with vehicles of the same displacement volume, oil consumption of A5 ISG in urban working condition could reach 25%-30% with carbon dioxide displacement volume reduced by around 12% and displacement volume in conformity with European V standard. Therefore, they made active contribution to improve the air quality of Beijing and make traveling in Beijing more convenient during the Games.
Formal Acceptance of Tiggo 3 Emergency-Dealing Vehicle
Serving the Games was only part of the work that Chery Automobile had done to perform its social responsibilities. In recent years, it had constantly involved in various public interest undertakings of the society. From aid to dropouts to donation of RMB24milion to Wenchuan, no matter where enterprises were needed to provide active support, Chery could always manage to appear quickly and provide various aids and assistance
Majestic Appearance of Tiggo 3 Advanced Protection Vehicle
The reason why Chery did this was because of social responsibilities that a national enterprise should bear and because of its earnest commitment made to the society at the very beginning of its establishment. This was again confirmed by Yin Tongyao, General Manager of Chery, at “China’s Industrial Manufacture Approaching Chery Seminar 2008”. He deemed that enterprises should have four responsibilities, that is, political responsibility, economic responsibility, social responsibility, and moral responsibility.
Therefore, it can be found that the hard efforts that Chery made to provide assistance and complete services for the Games not only fully reflected its high sense of social responsibility but also interpreted its social responsibility in the new era in a completely new way.
On April 21, 2008, Chery Automobile announced on the pubic-interest day in Beijing Auto Show that it planned to donate RMB1million to Gansu Province Minqin County through China Greening Foundation. The money would be used to establish “Chery China Sand Control Greening Foundation” to cultivate 1000 mu Chery forest to control sand. The money would be collected by Chery A5’s stop-by-stop public-interest activities titled “Realize the Dream through Common Efforts and Spreading Chery A5 Green throughout the Country”, which would greening and environmental protection activities done by a China self-owned brand which was the largest and lasted the longest.
On August 15, the inaugural ceremony for Mychery Primary School in Jinlong, Yujiaxiaochang, Qiaoxi, Cangxi, Guangyuan, Sichuan Province was held. This is the first love primary school in a disaster-hit contributed by a motor club in the country as well as the first post-quake primary school in cangxi. Nearly 200 attendees, including leaders of the local people’s government and educational institution, members of Mychery Motor Club, leaders of Chery, as well as teachers and student of the school, witnessed the moment.
On November 29, 2010, the inaugural ceremony of the “Chery-supported project of post-quake reconstruction of Du Fu Museum” was staged at Daya Hall, Du Fu Museum. Leaders of the Chengdu Municipal Government, Chengdu Municipal Bureau of Cultural Heritage and Chery were present. To mark the project, the museum decided to hang the “Memorial Plaque for Chery’s Reconstruction Contribution” in the left corridor of Shishi Hall to showcase Chery’s devotion to national culture.