Chery International

From the time when Chery comes into market, it pays attention to develop market at both home and abroad focusing on the principle of “no stable without domestic market, no strong without foreign market, and promote the domestic market with foreign market and flexible mode,” by the way, it also actively practices "going out" strategy, therefore, it becomes the first one who exports whole vehicle, CKD parts, manufacturing technology and equipment of vehicle to abroad. By the end1, Chery be of 200gan exporting cars to Syria, but it only exported 10 at the first year, and the quantity is doubled and redoubled in the following years. At the end of 2006, Chery has exported its product to 67 countries and regions, moreover, it also set up 7 CKD factories in 6 countries, such as Russia, Iran, Egypt, Indonesia, etc. In August 2006, the State Ministry of Commerce and State Development and Reform Commission identified Chery as the first “national base company in exporting vehicle.” In 2006, Chery exports over 50,000 vehicles and it keeps the first place in exporting domestic passenger car in successive 4 years. In first half of this year, its export exceeds 50,000, and it is expected to export 100,000 for the whole year, which doubles than that in 2006.

After years of development, Chery has grown from passive orders’ acceptance to classify the overseas markets, applies the business policies to strength management of overseas distributors, and enhance the after service nowadays. Chery cars have won the favor of customers both home and abroad with its nice shape, good quality, very competitive prices and thoughtful, timely services. The popularity and reputation of Chery brand are also constantly upgrading. All these lay a solid foundation to massive export for Chery, also enable Chery more confidence in international markets and clearer strategies in export. Chey comprehends the market, widely collects the information, identifies export strategy, in order to ensure the abroad going and steadily standing, moreover, to reflect the following four characteristics in the export:

　•　Developing country first, then the developed country.
　•　CKD exports prior to vehicle exports.
　•　Reasonable arrangement and regional radiation
　•　Cooperation first, then joint venture.
　•　Establish wholly owned subsidiary, control overseas marketing channels.