Chery Automobile Co., Ltd. (Chery) was established on January 8, 1997. Over the past two decades, Chery keeps making independent innovations, thus gradually establishing the complete system of technical and product R&D. Chery products are exported to more than 80 countries and regions in the world. A few famous brands have been established, including ARRIZO, TIGGO, QQ and FULWIN. At the same time, its two JVs own other brands including QOROS, JAGUAR and LAND ROVER, etc. Till today, more than six million units have been sold, becoming the first China passenger automobile brand exceeding six million units in sales, of which 1.25 million were exported, ranking No. 1 in China for 14 years in a row.
Chery has built 14 production facilities in Wuhu, Dalian, Ordos, Brazil, Iran, Venezuela and Russia, etc. At present, Chery has 79.2 billion RMB assets, and 16,721 employees, of whom 5,000 are R&D staff and 1,200 have master or doctor’s degree, or have studied overseas. Besides, more than 300 famous experts and managers are introduced from overseas countries; 16 are included in 1,000 Talented People Program of the CPC Organization Department, 7 enjoy the Special Allowance of the State Council, 2 receive the National Award of Friendship, as well as many recipients of Mount Yellow Award, 100 People Program and 100 Foreign Experts Program in Anhui Province.
Chery's development strategy is cored on “independent innovations”. Since its inception, Chery has kept making innovations on its own and working hard to become a technical enterprise. Based on the V-shaped positive development system, Chery has built CTCS and Wuhu Automobile Engineering R&D Center, which help establish the R&D pattern consisting of R&D talents and processes from QOROS and Chery Jaguar Land Rover. IN this way, Chery has formed the complete product R&D system covering the development, trial manufacturing and testing of vehicle, powertrain and major parts and components. By making independent innovations, Chery has made breakthroughs in core technologies, including DVVT, TGDI, CVT, new energy and intelligent technologies, thus stimulating the upgrading of all-series products of the brand. By the end of 2016, Chery had applied for 14,316 patents, 9,155 of which had been approved.
Chery's strategic goal is to establish the “world-class brand”. Pushed forward by the development philosophy featuring “domestic market secures stability and overseas market secures expansion”, Chery focuses on both domestic and international markets since its inception. By actively implementing the strategy of going out, Chery becomes the first automobile manufacturer in China that exports vehicles, CKD parts, engines and vehicle manufacturing technologies and equipment. Today, Chery is facilitating its global layout and quickly moving from “exporting products and taking technologies and factories to overseas markets” to “upgrading brand”. By fulfilling the product strategy, localization strategy and HR strategy, Chery keeps promoting in-depth cooperation in the overseas market and working hard to build itself into an international brand with global influence. In the evaluation of Top 20 China Enterprises with Strongest Overseas Image, guided by the Information Office of the State Council and hosted by China International Publishing Group, Chery won the honor of China Enterprise with Best Overseas Image in 2015 and 2016, ranking No. 1 among equipment manufacturers.
Since establishment, Chery has adopted the corporate vision of “building excellent brand with craftsmanship”. Adhering to the green development philosophy, Chery will give priority to independent innovations, green development and low-carbon development. In the whole-industrial-chain life cycle, the brand will strictly follow requirements in the environment laws and regulations and international conventions to build the green culture featuring green purchase, design, production and consumption. In all its work, Chery will fulfill responsibility to protect the environment and enhance evaluation of environmental performance. In this way, it will emphasize on prevention of pollutions, focus on energy saving and consumption reduction, push forward clean production, improve rate of using resources, work hard to study cycle use and recycle of resources, and take the path of cycle economy.
In 2016, Chery stepped into the Strategy 2.0 stage. The brand-new Chery 2.0 products are launched into the market. Chery just launched ARRIZO5, TIGGO7 and TIGGO3X, which reveal the product and brand force of Chery 2.0 strategy in a holistic and multi-dimensional way, and rapidly boost the market sales. In 2016, Chery realized total sales of 705,000 units, rising by 28% year on year. 88,081 units were exports, accounting for 28% of passenger vehicles of China brands.
2017 marks the 20th anniversary of Chery, a new beginning for the manufacturer. Chery will continue to follow the vision of “building excellent brand with craftsmanship”, and adhere to the development path of strategy 2.0, rely on Chery Technology 2.0, Quality 2.0 and International Development 2.0. By focusing on consumers, making integration and innovations, Chery will work hard towards the goal of becoming a world-class automobile manufacturer with international competitiveness by 2020.