Chery New Tiggo jointly launched in Central & South America in June,Chile shining as its first stop
Jun 9, 2013
Chery New Tiggo was launched jointly in Central and South America's Chile, Brazil and Peru in June 2013. On June 5, the first stop of launch conference was wrapped up in Santiago, the capital city of Chile. The 1.6MT, 2.0AT and 2.0 4WD models launched by Chery are expected to land on the Chilean market from June 2013.
Under the theme of "The way you want", the launch conference is an important stop of the joint launch campaign of New Tiggo in Central and South America. Among some 150 attendees were Juan Eduardo Errazuriz, the general manager of SK Group, Shao Yingjun the counselor of the Chinese embassy in Chile, Du Weiqiang, Chery International Deputy General Manager, as well as journalists from Brazilian and Chile's mainstream media, Chery's distributors and partners.
Chery ingeniously decorated the infield of the launch conference into a small football stadium. Following the passionate commentary by Latin America's famous football commentator Claudio Palma, Hugo Castro, general manager of Chery Chile, kicked off for Chery, starting off the promotional video featuring New Tiggo. This reminded people of Chery's status as the official auto sponsor for the Chilean national football team. When three New Tiggo cars moved on the stage to the music, the guests' passion was fired and the launch conference reached a new high.
At the launch conference, speaking of the joint launch of New Tiggo in Central and South America, Du said, "With the fast rise in economic level, Central and South America has become one of Chery's most important strategic markets. Therefore we launch fine models in the market with uniform product orientation and launch strategy."
Thanks to the great attention drawn by New Tiggo from the media and consumers after its appearance at the Santiago International Auto Show last year, Chery's distributor in Chile also expected much of the market outlook of New Tiggo, . He was excited in an interview, believing "its handsome appearance, outstanding fuel economy and rich configuration are certain to meet expectations of consumers in Central and South America and gain their favor."