On July, 2013, the most influential football exposition in the Republic of Chile (Expo F11) grandly opened in the exhibition center of Espacio Riesco, Santiago. On the occasion of Chile National Football Team rushing to the 2014 Brazil Football World Cup, as the sponsor of Chile National Football Team, Chery Automobile sent a strong lineup to participate in the Expo.
Jointly held by the General Administration of Sport of Chile and Chile Football Association, this session of Expo lasted for three days, and Gabriel Ruiz, secretary general of General Administration of Sport of Chile, and Nibaldo Jaque, chairman of Chile Football Association, were present at the ribbon-cutting ceremony. With the strong support of government departments and the passion on football culture of people, the scale and public influence of the football expo grew increasingly since last year. The number of viewers of this session of expo exceeds 50,000, twice as that of last year. Meanwhile, such expo has become one of the most important expos in Chile.