On November 22, 2017, TIGGO7, the global strategic SUV of Chery, was launched in U.A.E., adding a new model to the product portfolio in the Middle East market, making a new journey in the global market after it was launched in China, Iran and Chile. Thanks to its avant-garde appearance, excellent control and highly-intelligent luxury quality, TIGGO7 will bring more agile driving experience to consumers in the Middle East.
The Press Conference launching new Chery model was held in Chery stand in Dubai. The red color of China brought visual sense full of quality and sci-tech atmosphere to the participants. Management of AL Habtoor Motors, the general distributor of U.A.E., 20 mainstream media in the Middle East, dealers and representative of clients were present at the press conference of TIGGO7. At the press conference, COO Mr. Geoff of AL Habtoor Motors made a speech, introducing highlights of Chery TIGGO7. After the press conference was concluded, the participants test drove TIGGO7, who gave generous praises to the driving/riding experience of the products.
TIGGO7 integrates many leading technologies in the world. With advanced T1X platform technology and excellent R&D ability of Chery, the manufacturer takes a leading position in appearance, control, configurations and safety. The vehicle takes H.D.S water-flow dynamic body. The perfect line ratio makes the most futuristic aesthetic view. The trimmings take the stylish and light-luxury style with quality and luxury sense. In terms of control, TIGGO7 is equipped with great power and super-sporty chassis, bringing the dynamic and exciting driving/control experience to drivers and passengers. It also has the C-NCAP five-star safety design. All the model series are equipped with latest-generation BOSCH ESP, 360° all-time, panoramic video system and other high-end safety protections to secure comfort and convenience. The 0.92 m2 full-screen sunroof, the PM2.5 high-standard AC filtering and other super-luxury configurations perfectly combine intelligent techs and people-oriented needs so that consumers enjoy new experience of future life.
The Middle East market is an integral part international strategy of Chery. Since first exported to Syria in 2001, Chery has been working in the Middle East market for 15 years together with its partners. Till now, it has introduced many advantageous products such as TIGGO3, TIGGO5, ARRIZO3 and ARRIZO5, winning great trust and recognition from consumers in the Middle East Region such as U.A.E., Saudi Arabia and Kuwait, etc.After TIGGO7 was launched in the Middle East market, it has brought exceptional driving/riding experience to local consumers because of its dynamic appearance, quality control and intelligent safety, which will greatly improve Chery brand and product competitiveness. In the future, Chery will, based on its global market strategy and market demands in the Middle East, introduce all-new models with high quality and new techs, and improve product portfolio so as to become the most energetic automobile brand in the Middle East market by organizing the innovative brand marketing activities with greater sense of experience.