In 2013, China proposed the Belt & Road Initiative for the first time with great expectations for it, which kicked off the cooperation with countries along the Belt & Road. The Initiative is designed to develop the New Silk Road Economic Belt and 21st Century Maritime Silk Road. By making exchanges with countries along the Belt & China, China hopes to enhance political, economic and cultural fusion with these countries, build a community of shared future, interest and responsibility for Asia, Europe and Africa, and make it an economic belt with greatest potential in the world.
Chery Automobile Co., Ltd. (Chery), as the representative of China’s automobile manufacturers, appeals actively to what the government advocates. Nowadays, Chery has exported more than 1.3 million units to 46 of the over 60 countries along the Belt & Road, ranking No. 1 passenger vehicle exporter in China for 15 years in a row. Algeria, as one of the major markets of Chery International, occupies an important position in Chery’s strategy in North African market. It covers a territory of 2,381,741km2 and has population of more than 40 million people.
At 10:18 a.m. on February 1, 2018, Chery held the ceremony, in container terminal of SINOTRANS Anhui Zhujiaqiao Storage & Transport Co., Ltd. in Wuhu, to celebrate shipping of its KD production line in Algeria. Witnessed by Mr. Pan Yanlong, Chery Vice President and President of Chery International, the KD production line of Chery was embarked on the shipping. The ceremony was also attended by Vice President Fan Duanwei of SINOTRANS & CSC, Vice General Manager Li Jingqiu of SINOTRANS & CSC Operation & Management Department, and General Manager Si Fenghuo of Chery Overseas Investment Corporation.
At the ceremony full of passion and excitement, President Pan explained the significance of the KD project, saying Algeria has stable politics, continuously booming economy, and huge market potential. Chery always deems it an integral part of its overseas strategy. Since making debut in Algeria in 2011, Chery has sold nearly 50,000 vehicles in the market. In 2017, Chery and its dealers in Algeria were active to respond to the new automotive industry policies issued by Algeria government. It has set up factory in SETIF of Algeria. The ceremony celebrated the shipping of some production and testing equipment for the factory.
We are confident that, as the production line is put into operation in the brand’s factory in SETIF, Chery will not only provide the most satisfying products for local consumers, but also bring values to them. At the same time, we also hope that Chery will make its contributions to automotive industry in the country by supporting automotive technologies, equipment and professional training in Algeria.