Ingenuity builds excellence, quality conquers the world. With the brand concept of "balancing domestic operations with overseas operations", Chery has been committed to international market development. Currently Chery's product and sales service network covers more than 80 countries and regions across the world.
Chery knows that all its results achieved abroad have been inseparable from the support of overseas dealers, partners and owners. 2018 marks a year of internationalization deepening for Chery. Through 2018 Chery International Business Events, Chery shared more development results with overseas dealers and conveyed the brand concept of "Fun". An old Chinese saying goes, "He who has never been to the Great Wall is not a true man." It vividly expresses the reverence of Chinese people for the Great Wall. As one of the most famous attractions in China, the Great Wall enjoys a great fame abroad.
On April 24, 2018, a team building activity took place in the Mutianyu section of the Great Wall, with the theme "I Speak for Chery". More than 200 dealers, reporters and owners from across the world witnessed the remarkable moment. With "unity", "cooperation" and "fun" as keynote, the activity named "Great Wall Walk" enabled participants to climb high and look far to express Chery's determination to conduct persistent operations abroad and work with overseas dealers.
The activity showed the image of Chery as an inclusive enterprise and conveyed its ambition to develop the global market. The Great Wall is the symbol of Chinese culture. "Great Wall Walk" made overseas dealers feel the charm of China. At the very moment, the Great Wall linked Chery and overseas dealers together beyond the boundaries of nations and regions, to boost their confidence in the future. With the concept of "sharing, win-win and customer foremost", Chery will forge ahead step by step and march towards the bright future at full speed.