Pooling efforts to seek common development, working together to portray a magnificent blueprint: 2018 Chery International Business Conference has been wrapped up. A total of more than 200 overseas dealers of Chery gathered in Beijing for events such as business workshop, theme banquet, Great Wall team building and Auto China, and participated in the marvelous test driving of Chery's representative products: Tiggo7 and Tiggo4 to witness the outstanding product quality of Chery.
As a forerunner in China's automobile industry, since its entry into overseas markets in 2001, Chery has operated steadily and been favored by overseas consumers for its outstanding products and efficient services. With the spirit of refinement and craftsmanship, Chery is forging towards the goal of building a world-class enterprise and brand.
(Scene of the theme banquet)
Winning the future by quality
Despite the intensification of the competition in the international automobile market in recent years, Chery has been China's largest passenger vehicle exporter for 15 consecutive years, and developed two series: Tiggo and Arrizo.
Chery's several models, including Tiggo4, Tiggo7 and Arrizo5, have covered key segments, been popular with overseas consumers and media, and earned good market reputation.
Chery exported 29,986 units in the first quarter of 2018, up 28.2 percent year on year, and its overseas sales soared. In the future, Chery will launch more new products of higher quality abroad, to offer global consumers dynamic and passionate driving experiences.
(Chery Tiggo3 is named the "Bestselling Model of the Year" in Peru)
(Chery Arizzo5 is named the "Best Model in Segment A" in Iran)
Road to Brand Success
Currently Chery is speeding up the upgrading and transformation of its brand strategy to "going up", building products catering to young consumers with ingenuity and constantly enhancing brand value to develop a broader global market. Through its effective localization strategy, Chery has kept deepening overseas cooperation in an effort to build an influential international brand. Recently Chery has been honored as the "Most Popular Chinese Auto Brand" in Russia a third time, showing its leading role in China's auto industry.
With the aim of satisfying customers, Chery has established its overseas service brand-FUN&FAST, offered consumers enjoyable service experiences through its professional, all-round and efficient services, provided all-round protection for consumers, and built a bridge of communication with consumers through cars and services. In early April 2018, Chery came out on top in a dealer satisfaction survey in Russia, showing its service concept of "consumer first".
Meanwhile, Chery has assumed social responsibility abroad, and made all-out efforts to support local public welfare programs in fields such as culture, education and disaster relief, thus boosting its brand popularity and influence. Chery was ranked among "China Top 20 Enterprises with the Best Overseas Image" for the second consecutive year and remained the highest-ranking equipment manufacturer.
(Scene of Chery receiving the Award for the "Most Popular Chinese Auto Brand" in Russia)
(Chery is ranked among "China Top 20 Enterprises with the Best Overseas Image" for the second consecutive year)
Popular creative marketing
Chery has also paid close attention to the development of overseas digital marketing, and built outstanding consumer experiences through close interaction with local consumers. At the 1st Iran Digital Marketing Conference in February 2016, Chery MVM topped the vehicle category of "Digital Marketing Excellence Awards" by its outstanding performance in the field of digital marketing, and became the only Chinese auto brand honored in such a selection in Iran. Besides, Chery has conducted innovative sports marketing. By sponsoring Copa Argentina, the Chilean national football team and the Egyptian Premier League, supporting Iran's sports cause and organizing sports-themed events, Chery has come close to consumers, and kept enhancing its brand popularity and reputation.
(Chery tops the vehicle category of "Digital Marketing Excellence Awards" in Iran)
(Scene of the test driving for Chery's lucky fans in their tour of China)
New energy is the future direction of the auto industry, and Chery is one of China's earliest new energy vehicle license holders with advanced and mature new energy technology. Chery is working with Baidu to develop self-driving technology which will promote the long-term development of Chery in the field of new energy vehicles. Chery will launch new energy products abroad to meet overseas consumers' diversified needs.
(A self-driving car built by Chery and Baidu appears at CES 2018)
In 2018, Chery will further develop overseas markets with its innovative marketing strategy, efficient localization strategy and service concept of customer foremost. Reviewing the past and looking into the future, Chery will join hands with its overseas partners to open a new brilliant page.