Honors present the strength of a brand. On May 15, 2018, the famous automobile magazine in Peru held the annual awarding ceremony. Thanks to the excellent quality and wonderful market reputation for its products, TIGGO family of Chery won the title of Best Selling China Model for 2017 in Peru. Actually, Chery has won the title for three years in a row.
The awarding ceremony, hosted by Mundo Tuerca magazine in Peru and first held in 2010, has become one of the most authoritarian annual event of automobile industry in the country. Based in Peru market, the event considers market performance of the model in the year and reputation among consumers, etc. before electing the most influential brand model in the automobile industry. By winning the title of Best Selling China Model for 2017 in Peru, it not only reveals again the Peru consumers’ recognition and favor of Chery products, but also represents Chery’s results made by Chery’s persistence in product quality and innovations.
As the mainstream products helping Chery occupy overseas markets, The TIGGO SUV series have sold more than one million units in the world because of their exceptional quality and performance, thus gaining best reputation and recognition. Taking leading position in design, control, materials and quality, they are able to compete against mainstream automobile brands in Europe and USA. Based on the Life in Motion design philosophy, TIGGO series establish the stylish and modern charm of brand catering to aesthetic demands of young consumers. The trimmings and layout are plain, adopting the all-new multiple-function genuine leather steering wheel. LCD screen is set in the middle of the meter panel. The large central screen and plain control panel meet the demands of contemporary consumers for intelligent control. In terms of power assembly, TIGGO family products are equipped with ACTECO engine featured by fuel efficiency, highest torque and lowest rotating speed among same-level competitors. Compared with models of its competitors, they have prominent advantages in low fuel consumption and low emissions. At the same time, TIGGO series are also equipped with safety configurations exceeding the same-class models, so as to protect the safety in the holistic way.
Since entering Peru marke tin 2008, Chery has taken the first place in sales of China’s auto brands. Considering demands in Peru market, Chery has launched TIGGO2 and TIGGO3, which gain great praise and establish wonderful market reputation and brand image. To explore the market and provide better service, the brand will launch TIGGO4 in June this year in Peru market. Based on the powerful brand strength, it is believed that TIGGO4 will continue the glory of TIGGO family as the Best Selling Model.