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17 Nov2018
Chery appears at Auto Guangzhou with all series, joins hands with BWF to build a world-class Auto brand

On November 16, the 16th Guangzhou International Automobile Exhibition (Auto Guangzhou 2018) opened at the China Import and Export Fair. Chery made a brilliant appearance with 15 vehicles (11 models), including new Arrizo 5 (Arrizo EX), Arrizo GX, Tiggo 5x 1.5L, Tiggo 7 Fly, as well as three new energy models: Tiggo 8, eQ1 (Ant 400), Arrizo 5e 450 and Tiggo 3xe 480, presenting a visual feast to Chinese consumers.


Chery's booth


At the press conference, the signing ceremony of the cooperation agreement between Chery and the "BWF World Tour Finals 2018" Organizing Committee was held. Under the agreement, Chery will be an official partner for the event and Chery's Arrizo GX will be the official vehicle.


Chery signs a cooperation agreement with the "BWF World Tour Finals 2018" Organizing Committee


Joining hands with BWF for the event is part of Chery's global promotion efforts to build a world-class "Chinese brand". "BWF World Tour Finals 2018" is currently the world's top badminton individual event with its TV viewers all over the world. As the official partner, Chery will shine on the world stage with the official vehicle Arrizo GX, to show the strength of Chinese auto brands to global audiences.



At the signing ceremony, Qi Subin said that amid the domestic market slump, Chery registered cumulative sales of 592,514 units in the first 10 months of this year, up 15.2 percent year on year, and achieved rapid growth for 8 consecutive months. As an innovative car of Chery, Arrizo GX has gorgeous appearance, outstanding performance and high intelligence. It is highly maneuverable with a 1.5T+9CVT platinum high-efficiency power system, accelerates from 0 to 100km/h within 9 seconds and from 0 to 60km/h within 4 seconds, and is powered by strong Chery Lion Intelligent Cloud System. The various black technologies beyond imagination are refreshing. Since the launch of Arrizo GX and Arrizo 5 (Arrizo EX) on October 10, the total sales of both models have exceeded 15,000 units. Being designated as the official vehicle provider for "BWF World Tour Finals 2018" will further expand the popularity and brand influence of Arrizo GX and Chery in the global market.


Yang Dongwei, Member of the "BWF World Tour Finals 2018" Organizing Committee delivers an address


Badminton is a sport for youth, as well as the most popular sport in China. In this context, BWF world tournaments have created a good platform for enterprises to access young people; Chery attached to badminton complex was a BWF partner from 2013 to 2016. He hoped that the new cooperation would promote the brand development of Chery.


Qi Subin and Yang Dong hand the key over to the representative of the Arrizo GX service team


Following the signing ceremony, Chery and BWF held the handover ceremony of the official vehicle Arrizo GX. Qi Subin and Yang Dong handed the key to the representative of the Arrizo GX service team for "BWF World Tour Finals 2018", marking the establishment of the team.

"I am honored to be a member of the Arrizo GX service team, next I will better serve "BWF World Tour Finals 2018" and players!" said the representative of the Arrizo GX service team. As part of the cooperation, some Arrizo GX owners will provide voluntary service to the event.


ARRIZO GX


Badminton is a traditional dominant sport of China. The concept, fashion and fighting spirit manifested in badminton strike deep roots in people's hearts. As a key model of Chery's Arrizo series, Arrizo GX features appearance inspired by new kinetic aesthetics, tremendous power, outstanding kinetic performance and the latest intelligent connection technology, all of which highly tally with the concept, features and lovers of badminton. It is believed that Arrizo GX will offer "BWF World Tour Finals 2018" more efficient transport service and perfect driving & riding experience as its official vehicle.