On January 10 Ecuador Time, Chery signed an agreement with Independiente del Valle in Ecuador to become its official auto sponsor. Present were senior executives of Chery's Ecuadorian distributor Maresa, Chery's leaders and representatives of more than 50 media outlets. Independiente del Valle showed the visitors around its club in Sangolqui.
Ecuador is an important overseas strategic market of Chery. Chery entered Ecuador in 2007 as the first Chinese auto brand accessing the market. In 2018, Chery launched its new 2.0 product-Tiggo 4 in Ecuador. Tiggo 4 has performed strongly in Ecuador, with its market share jumping to 8th. Besides, Chery has attached great importance to customer experience, vigorously improved service quality and greatly enhanced customer satisfaction by means of maintenance tips, service hotline and roadside assistance. Currently Chery has a wide variety of products in Ecuador and its sales service network covers the whole country.
The brand campaign is an integral part of Chery's overseas development. As South Americans love sports, Chery has developed sports marketing according to local conditions and achieved remarkable results. In Chile, Club Deportivo Universidad Católica sponsored by Chery claimed the Prime Division title to qualify for Copa Libertadores 2019; in Argentina, Chery joined hands with Copa Argentina to present wonderful matches. Besides, Chery organized "Crazy Football", "Search for the 12th Player" and other football-related events, to leave its "marks" in South American countries.
Chery's products have become stars in Ecuador, and Central and South America. Independiente del Valle purchased 7 Chery cars for players and coaches. Founded in 1958, the club currently competes in Ecuadorian Primera A, performs strongly in all Ecuador football events and is a favorite for championships. It won the second place in Copa Libertadores 2016. Forging a partnership with Independiente del Valle is an effective move of Chery to deepen its operations and sports marketing in South America. With "customers" as the center, Chery will seek more innovation in sports marketing and forge towards the goal of "building a globally competitive auto brand".