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15 Jul2019
Meet China’s Intelligent manufacturing in Dubai

Recently, the new TIGGO 8, ARRIZO 6 and EXEED appeared in new advertising screens at the T3 terminal of Dubai International Airport. Chery Automobile’s latest overseas vehicle models made debut with new and stunning images at the Dubai International Airport, which caught the visitors’ eyes to watch and take photos. Chery Automobile stole the show with its super strength, presenting the power of Chery brand to the visitors from all over the world.

Chery Automobile’s three overseas vehicle models at the Dubai International Airport reflect Chery Automobile’s international perspective, outstanding brand foresight and clear development direction. In 2018, Chery Automobile exported 127,000 vehicles with year-on-year growth at 18%. Ranking the first in the export of Chinese passenger vehicles in 16 consecutive years, Chery Automobile is an overseas well-deserved outstanding representative of Chinese vehicle brands. Chery Automobile’s debut at the Dubai International Airport was to launch new vehicle models on a global scale, which refreshed its image of Chinese vehicle enterprises, won praises from domestic and foreign consumers, and enhanced the awareness of Chery’s brands and vehicle models.

Chery Automobile’s latest flagship SUV vehicle model, a new generation of TIGGO 8 has attracted extensive attention from the travellers. Its shape, with the Man’s sense of potency, is designed by the former BMW famous car designer Kevin Rice. Its appearance inherits the tiger-like H.D.S smart dynamic streamline body styling. Its front grille uses the new dot-matrix chromed grille. Such front grille matched with the newly-added multi-chamber reflecting LED automatic headlights and high-energy dynamic steering lamps can create the front face styling with more visual impact. Its tail is designed with dynamic dual-exhaust and through-type LED tail lamps, which make the vehicle look sporty.

Its interior cab uses “wide-body, surrounded, suspended” design concept. The console area innovatively uses horizontally integrated suspended dashboard, and is equipped with a wireless charging function. In terms of overall color scheme of the interior, the up-to-date interior uses the elegant black-brown color scheme and the gray technical wood grain elements, which bring the interiors sense of layer. The fully-mirrored console area is painted with the black piano lacquer and framed with the silver, which highlight its delicacy and deluxe and bring its overall interior the stronger visual tension. Moreover, the interior is also added some humanized intelligent configurations such as multi-function steering wheel cladded by D-shaped full-grain cow leather, humanized keyboard-type console switch, etc, which bring it sensory quality on a par with the deluxe vehicle models. In order to improve the comfort of the vehicle, its seat system, supplied by LEAR, the supplier of Jaguar Land Rover, focuses on improving the cladding of the backrest flank and the support of waist, which maximize the comfort. Moreover, a new generation of TIGGO also can support total flat placement of the second row of seats, which can provide the users with more flexible space.

Chery Automobile has deeply advanced its globalization layout, accelerated the intelligent strategic transformation, promoted the building of global R&D, production and marketing service system, and comprehensively improved brand image many years ago.

“Satisfying global car buyers’ needs and expectations”, as the high-end brand of Chery Automobile, EXEED has been favored and recognized by Chinese consumers in its performance and quality. EXEED made its debut in the billboards at the Dubai International Airport. In the future, EXEED’s next target for its brand development is to bring global consumers the new driving experience.

Advertising at the Dubai Airport is the most eye-catching presence of the airport landscape, indicating that Chery has once again sounded the horn to further expand the overseas market. Centered by the consumer experience, based on the increasingly-upgraded R&D, manufacturing level and excellent brand, and product power, Chery Automobile is accelerating its pace to constantly expand and occupy overseas markets for new achievements!