In a recent selection organized by AutoEsporte, a renowned Brazilian automotive media, Chery's Tiggo 5x SUV (Tiggo 4) won the "Brazil Annual Marketing Award".
AutoEsporte is one of Brazil's most influential, authoritative and popular automotive media. Winning the award shows that Chery's products and brand have been universally recognized by Brazilian consumers, and Chinese auto brands represented by Chery have become increasingly influential in the world.
Earn trust by quality
Without outstanding quality, Tiggo 5x would not have won the award. In Brazil, high temperature and rainfall put forward high requirements for vehicle quality, safety and control. To ensure product quality, Chery has established a R&D center and a plant in Brazil, to constantly improve localization level and lay a solid foundation for building quality products and establishing an outstanding brand.
In the 2019 J.D. Power Initial Quality Study released in the second half of 2019, Chery moved up 26 places from last year to the same level with numerous JV brands; Tiggo 2 was named "IQS Model 2019". Tiggo 5x ranked 4th in the compact SUV segment among world famous brands.
Tiggo 5X receives praise from Brazilian media
After test driving Tiggo 5x, the renowned Brazilian website UOL News published an article saying that Tiggo 5x has reached German technical standards, better in quality.
Gain popularity by service
Chery has gained great popularity among Brazilian consumers because of local dealers' outstanding services. Chery's 4S stores in Brazil operates according to Chery's overall standards. If a visitor has no time to test-ride or test-drive a car, the store will take down his or her office or home address and drive a car there for test ride or drive at his or her convenience. Chery has gained clients' trust by outstanding services and made more local consumers choose Chery.
Chery CAOA's first self-run 4S store Huangshan Store is named after Anhui's scenic attraction — Yellow Mountain — in Brazil
Win the future through localized operations
Nowadays, before entering each overseas market, Chery will study local industrial policies, market situation, rivals and local consumers' behaviors, mapping out a localized operation strategy, initiatively advance digital and experiential marketing, and conducting a series of online and offline brand campaigns. Besides, Chery has developed the flex-fuel vehicles meeting the specific needs of the Brazilian market, and devoted itself to local charity and livelihood undertakings as a "corporate citizen", thus gaining a favorable international reputation.
At the recent Chinese Enterprise Global Image Summit hosted by the China Foreign Languages Publishing Administration, steered by the State Council Information Office, the State-owned Assets Supervision and Administration Commission of the State Council and the All-China Federation of Industry and Commerce, and organized by China Report, Chery was listed among "the Top 20 Chinese Enterprises with the Best Overseas Image" for the fourth time.
Brazil is Latin America's largest market and one of Brazil's key overseas strategic markets. With a solid user base and a favorable reputation, Chery has become one of the best-selling Chinese brands in Brazil. In the future, Chery will quicken its pace in Brazil, accelerate new model launch, and meet Brazilian consumers' diversified needs by richer and better products and services, to constantly boost Chery's global influence.