Development Strategy

A decade is only a twinkling of an eye in the history. 1,000,000 cars, the number of it just stands for the entry level of the auto industry. Fortunately, Chery has passed beyond that figure and entered the threshold of the auto industry.

The gap between China's automobile industry and the world's advanced level comes with historical reasons. Chery considers it as its duty-bound historic responsibility as a Chinese automobile company to make up for the gap.

Despite of the hard times in the past and the unexpected obstacles in our future development, we will unswervingly pursue and realize our dream, with this duty and the goal born in our mind. Compared to 10 years ago, now we have at least accumulated certain resources and built a manufacturing base. We have made a good start in the international market, and we will approach our goal step by step.

Competition is the eternal theme in the market economy. Harmony surely will only be the harmony for the winner. Now the world is focusing on us as Chery is growing up. Newly born Chinese auto brands including Chery will face an increasingly competitive market, which is not an ideal situation. However, it's never our people's way to step back. Chery has the courage and power to play the chess in the changing world - even if the realization of our ultimate goal needs several generations’ hard work, we will unremittingly strive for it as well.

As we know, it is far from enough with only spirit and courage. On the road to create the international brand, Chery shall work together with all our present and potential partners to build our united front. With the view of globalization, Chery shall actively carry out international cooperation in an innovative mode. While exerting to improve our international competitiveness and the internationalization of our brand, we will realize the win-win situation and the mutual development with our partners.

And, Chery will never refuse to cooperate with domestic counterparts in due course.

Today, with the 1,000,000th car rolling out the production line, Chery has a new starting point for innovation and exploration in technology, management and system. We will keep going on our way to become a modern international enterprise with top human resources and technological capabilities, a world leading management and corporate culture, and a strong sense of social responsibilities.

Yin Tongyao
Chairman & General Manager
Chery Automobile CO.,Ltd