Chery Eco Exhibition Is Coming Soon! Co-creating a Future of Green Travel with Users

· The Eco Exhibition is on the horizon, ready to unveil a groundbreaking ecological model and development strategy for its global user base.

· Chery employs products of superior performance as the cornerstone to establish a novel automotive ecosystem, positioning itself at the forefront of the automotive industry in pioneering a new paradigm of user-centric ecological development.

· Leveraging big data, 5G technology, artificial intelligence, cloud computing, and more technologies for the "vehicle ecosystem," Chery is strategically fostering a holistic service ecosystem centered around its products and catering to multiple industries. This initiative aids users in enhancing operational efficiency, transcending spatial barriers, and effortlessly engaging in interactive experiences.

The automotive industry is transitioning into an era characterized by the rapid fusion of technologies spanning the realms of vehicles, energy, transportation, and information communication. The forefront of this evolution is marked by trends such as electrification, enhanced connectivity, and the integration of smart technologies. This transition heralds the rise of a novel automotive ecosystem, predominantly fueled by new energy vehicles (NEVs) and intelligent connected vehicles (ICVs), which stands as a critical catalyst for the transformation and expansion of the global automotive industry. The traditional direct transaction model in the automotive market is gradually diminishing, making way for a paradigm where users are increasingly recognized as the central force driving the industry's dynamism. Consequently, the creation of a holistic automotive ecosystem becomes a crucial strategy for automotive brands aiming to secure a prosperous future. The Eco Exhibition is set to commence, presenting a revolutionary ecological model and strategic framework for global users.

So, what's this "ecosystem" thing all about? Basically, it's like how hooking up all computers and phones together gives us the internet, and connecting stuff from the real world to the internet gets us the Internet of Things. In the same way, when you connect a car with people and services, you end up with what we're calling a car ecosystem. In the contemporary rhythm of life and professional environments, vehicles have increasingly become the third living space for individuals, beyond their homes and workplaces. Even during commutes, individuals engage in variety of activities, including work, socializing, and managing personal affairs, all within the confines of their cars. This transition underscores that cars have transcended their traditional role as mere means of transportation to become integral connectivity hubs that bridge various facets of daily life.

The future battleground of the automotive industry will center on ecosystems, rather than isolated technologies or products. Chery is at the forefront of this shift, harnessing cutting-edge technologies such as big data, 5G, artificial intelligence, cloud computing, and more to empower a comprehensive "vehicle ecosystem." This strategy focuses on creating a broad industry service ecosystem that enhances user efficiency and breaks down barriers in interactions, integrating people, vehicles, and lifestyles. By transitioning from standalone products to an interconnected ecosystem, Chery continually offers new experiences, values, and choices, enriching the lives of its users. Chery is dedicated to elevating emotional and experiential satisfaction for a greater number of Chery brand users, creating a vibrant and dynamic vehicle ecosystem that fosters vitality and enthusiasm.

Chery has established a new automotive ecosystem centered on exceptional performance products, setting a new trend in the automotive industry's approach to user-centric development. Focused on enhancing automotive life, Chery offers comprehensive and personalized services tailored to various scenarios, including intelligent solutions for family companionship, green travel, and futuristic intelligence. This framework empowers global users to explore new lifestyles powered by smart technology, fulfilling their aspirations for a better life.

In the ongoing evolution of technology, Chery pays more attention to creating higher value. Consumer values have expanded beyond mere career success to exhibit a more diversified trend. They engage in a variety of interests across multiple domains, aiming to enhance their personal value and prioritize balancing personal, societal, and familial relationships. For users, cars are no longer just a means of transportation but also a lifestyle, a manifestation of dreams.

The Tiggo family embodies the profound concepts of "conquest" and "guardianship", whether in meeting daily life needs or expanding life boundaries. The spirit of Tiggo family is not just about the cars themselves but also about fostering the relationship between people and cars. It supports users through significant family moments, capturing the subtle experiences of life. With enhanced intelligent features and emotional attributes, the Tiggo family meets modern consumers' desire for personalised, diversified, and emotionally engaging automotive experiences.

The upcoming Eco Exhibition set to begin on April 27th, is themed around a diverse ecosystem. The exhibition will showcase living scenarios such as camping, technology, and intelligence, perfectly aligning with Chery's brand concept of "sustainability, innovation, family, and companionship." Chery Automobile is committed not only to providing users with convenient and comfortable travel experiences but also to continuous technological innovation. We warmly invite you to experience the excitement of the Eco Exhibition on April 27th.