Colombia 2013
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Chery Fulwin 2 launched in Colombia

Sep 30, 2013|22 hits

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On September 19, Chery's distributor held a launch conference in Colombia for Fulwin 2 (Fulwin in Colombia). The Fulwin 2 series launched this time included hatchback and sedan versions, targeting young single and family consumers in Colombia.The launch conference took place at Andrés Carne de Res, Chía, a well-known restaurant in Colombia, attracting 140 journalists from the auto industry and related industries, as well as special guests from various circles. Chery invited professional performers to present a vivid scene play to demonstrate Fulwin 2's utility and fashion and depict more convenient and colorful scenes of life created by the model for consumers, thus precisely conveying its orientation as an entry-level model.

In his speech, Jorge • Neira, general manager of Cinascar, underlined the key features of the model, considering it overwhelmingly superior to similar models in design, power, configuration and cost effectiveness, expecting it to expand Chery's market share after its launch and having full confidence in the outlook of the model in Colombia. In the media test drive following the press conference, almost all journalists involved agreed that Fulwin 2 is a model meeting local consumers' demand with dynamic and fashionable appearance and flexible space.

As a strategic model of Chery, Fulwin 2 is its first entry-level model launched in Colombia. Chery hopes that the model will achieve good sales and boost its brand image like Tiggo to become Chery's another competitive model in Colombia.