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Chery Launched in Australia

Feb 24, 2011|22 hits

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At 6:30 p.m. Sydney Time on February 24, 2011, the ceremony for the launch of Chery vehicles in Australia was staged on Star Ship at Sydney Harbour.

Chery will first launch A1 and T11 (Tiggo) in Australia, followed by another key model A3 in June 2011. It aims to sell 5,000 vehicles in Australia in 2011, and plans to increase the number of local sales outlets from 45 to 90 in two years.

As a mature and developed auto market, Australia consumes over 900,000 vehicles a year and is monopolized by Japanese, US, European and Korean brands. The top market players include Toyota, Holden (a brand under GM), Ford, Mazda, Hyundai and Mitsubishi. Given the fact, landing on Australia is of great symbolic significance for Chery to expand its overseas operation and deepen brand internationalization, and serves as a touchstone for Chery to make massive entries into developed markets such as West Europe and North America in the future.

Zhou Biren, deputy general manager of Chery and general manager of Chery International, together with the executive level of the Australian partner Ateco as well as distributors and potential distributors, were present. In the speech, Zhou said that Chery valued Australia as one of the most important auto markets in the Asia-Pacific Region, would introduce more models to Australia in the future, and would build Australia into one of its most important overseas markets. At the same time, Chery is confident of competing with the early entered Japanese, US, European and Korean brands to promote the prosperity of the Australian auto market.

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