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20 Aug2013
Chery supports FIFA friendly match to boost sports marketing

On August 14, Chile took on Iraq in Copenhagen, capital of Denmark in a friendly football match. As a Chinese leading auto brand, Chery sponsored the match as the official sponsor for the Chilean national football team.

Mr.Hugo, general manager of Chery Chile, valued the sponsorship, thinking Chery's brand image of "Technology Chery" and brand essence of "perseverance, optimism and sharing" are in tune with the football sportsmanship of pursuing extreme skills, never giving up and constantly transcending ego. Football will help to further enhance Chery's global popularity and recognition as a bridge linking Chery to consumers.

As a FIFA first-class match, the match drew wide attention. Not only did Chile and Iraq televise the match live, main sports and football channels like FOX Sports also broadcasted or rebroadcasted the match. Via the match, Chery has boosted its exposure in Central and South America as well as Middle East, and further enhanced its image as an internationalized brand.