Attracting the attention of hundreds of millions of audience worldwide, the World Cup Qatar 2022 is a football tournament that represents the supreme level of the world which cannot be separated from the hard work of on-site media reporters. Chery provides media vehicle services for nearly ten countries with top quality, and presents its commitment as an international brand in this World Cup.

Chery won "Quality Olympics" gold medals for five consecutive years with its superior quality

Among Chery's corporate development concept, the sentence that appears most frequently must be "technology is the 'passport', while quality is 'a stepping stone'". Chery has always considered quality as the life of the company, and has specially built the "Chery Global Quality Management System" covering product planning, design and development, supplier management, manufacturing, marketing service and system quality.

Under the specification of the system, more than 30 reliability tests are required for each new platform model, which covers 24 kinds of road conditions and nearly 2 million kilometers. In this regard, Chery has established an adaptive development verification system involving global temperature, humidity, fuel quality, corrosion, exposure to light, rain, dust and other environments, and conducts tests in extreme conditions such as bitter cold and torrid heat places all over the world all year round, with each product required to complete harsh tests.

As an important part of Chery's quality management system, Chery's QC Team, a trans-department team, has been established and has always been committed to improving the quality of the entire vehicle by constantly making difficulty breakthroughs. Following the daily refinement, Chery has won the International Convention on Quality Control Circles (ICQCC) which is known as the "Quality Olympics" for five consecutive years.

With leading sales, Chery has been the champion of export for 19 consecutive years

As the first Chinese automobile brand to embark on the journey of internationalization, Chery has been on the international stage since 2001 when it sold the first product to Syria. During the past two decades of deeply developing the international market, Chery has built five R&D centers, 10 factories and 1,500 dealer service outlets overseas.

Chery not only ranks first among Chinese brands in terms of the export sales volume of passenger vehicles for 19 consecutive years, but also becomes the first Chinese auto brand whose annual export sales volume exceeds 200,000. Up to now, Chery has exported its products to more than 80 countries and regions around the world, with its cumulative sales volume exceeding 10 million, of which more than 2 million sets have been sold overseas.

Despite the fact that Chery has not been in the Middle East market for a long time, it has already become the most popular auto brand in the region with its rising sales performance. Particularly in Qatar, Chery has achieved the double growth in both sales and reputation. In addition to a number of models winning the "Best of the Year", TIGGO 8 PRO MAX has won the title of "The Most Intelligent SUV Pioneer", which has been evaluated by senior media in the auto industry as "a brand new revolution brought to the automobile market in Qatar."

If Chery's export of its first product more than two decades ago marks the beginning of unlimited possibilities for Chery's overseas journey, now the fact that Chery provides vehicles for national media at the World Cup is the best interpretation of the recognition of Chery's excellent quality. Taking the opportunity of the World Cup, Chery will continue to strengthen its international brand image and further accelerate the realization of its corporate vision of becoming a world-class brand.