Recently, the FIFA World Cup Qatar 2022 is in full swing and will see 32 teams showcasing their skills and bravery on the football field. Chery, as an important partner of many media outlets and commercial organizations during the World Cup, not only has strongly supported them in the work vehicles and other aspects, but also planned and co-created a lot of programs with many football stars and celebrities in the sports sector, which has warmly welcomed by the majority of football fans.

Chery is widely recognized by the sports industry for its full support of football

Being the No. 1 sport in the world, Chery's support and love for football is evident to all. In the past few years, Chery has been active in football-loving countries and regions such as Chile and Ecuador, contributing to local sports by sponsoring teams and supporting the education of football, as well as supporting the team of Ecuador to win the championship of Copa Sudamericana.

During the World Cup, Chery has made great efforts and invested a lot of manpower and resources in Qatar, providing superior work vehicles for the Qatar's security department and media teams from more than ten countries, as well as becoming the official designated vehicle of Qatar Airways to provide travel services for global tourists traveling to Qatar to watch the games. While improving the work efficiency of relevant personnel and alleviating traffic pressure in the region, Chery has been well received by a large number of locals.

Besides, Chery has also spared no effort to contribute to the World Cup in other countries. To be specific, in Mexico, Chery invited Luis Garcias, a top football commentator, and Andrea Sola, a well-known sports host to provide all football fans with sharp and funny commentary and analysis of the matches; in Ecuador, Chery collaborated with three top sports journalists who traveled to Qatar, thus generating and presenting numerous highlights during the event, and sharing the latest match news with global football fans; and in Brazil, a football powerhouse, Chery joined hands with sports programs, including Globo TV as well as SporTV to transmit the passion and love of the World Cup to every Brazilian citizen in front of the TV by means of broadcasting themed videos of the World Cup during this event, thus sharing wonderful football time with all Brazilian people.

In addition, Chery has also organized a series of exciting activities in Russia, Tunisia, Iraq and other countries, such as offline spectating with football stars and parent-child spectating, which has effectively enlivened the cultural atmosphere of football and enhanced the enthusiasm of local fans and people's life during the World Cup, winning high appreciation from sports media outlets and relevant governing bodies in each country.

With the World Cup as a new beginning, Chery boosts its globalization process

Chery's active actions during the World Cup not only successfully enlivens the spectating atmosphere both in Qatar and globally, but also plays a positive role in enhancing its own brand image and brand awareness. As a technology-based automobile company that has been developing the global market for more than two decades with ten million users worldwide, Chery has been commonly recognized by consumers in more than 80 countries and regions with its strong strength and increasingly improving market reputation. During the World Cup, it is expected that more consumers will get to know the Chery brand and become interested in the excellent Chery products through Chery's active layout and the joint hands of football stars and celebrities.

On the other hand, by working closely with world-class football players, famous journalists and sports commentators, Chery can effectively build up its reputation and popularity in the circle of celebrities and promote the influence of its brand and products to a new level with the power of the media industry, which can also play a positive role in guiding and promoting Chery's future national strategies in Europe and America. Moreover, Chery's series of productive initiatives will also significantly enhance the consumer stickiness of existing users, which will benefit Chery's product sales and brand appeal in the near future to maintain at a considerable level all the time.