On October 17th, Chery unveiled its all-new product line, LEPAS, at the "2024 Chery International User Summit." This strategic lineup is designed for the next-generation urban elites focusing on family, fully embodying Chery Group's strong global foundation. The first product in the series is set to launch by the end of next year, and future models are being developed in an orderly fashion.

Zhu Shaodong, CEO of Chery Brand and Vice President of Chery International said, "With a global user base of 15 million, Chery Group has a sharp insight into shifting consumer demands and the ability to respond swiftly, providing a strong foundation for competing in the global automotive market."

Consumer preferences are shifting from functionalism to high-quality, self-satisfying experiences. Against this backdrop, LEPAS is Chery International's key strategic initiative to seize market share. It aims to appeal to affluent, charismatic, and high-net-worth urban elites, shaping a product image that is young, stylish, and tech-driven.

Ivan Dulanovic,LEPAS Chief Designer, noted, "Nature has been a constant source of inspiration for our designers. We adopted the 'Natural Energy' design concept and successfully applied it to product." He added, "At the early stages of design, the image of a running leopard inspired the vehicle's shape. The leopard embodies not only power but also agility and flexibility." The future LEPAS series vehicles will feature a stylish, dynamic, and premium design language with a solid stance, a sleek front, graceful lines, and a powerful, tension-filled shape. The interplay of light and shadow will create an aesthetic and premium feel, blending beauty, technology, and performance to showcase a new vision of "Natural Energy" design aesthetics.

Staying true to Chery Group's commitment to accelerating full electrification and global intelligence, the LEPAS series is built on an advanced electrification platform, offering a range of family-friendly SUVs for international consumers. It has the QPower architecture, supporting multiple energy sources, including traditional internal combustion engines, plug-in hybrids, and pure electric options. The aim is to provide a powerful, efficient, and intelligent driving experience that meets the mobility needs of urban elites worldwide.

With "Express Your Color, Drive With Flair" as its brand core, LEPAS will continue to innovate for its target audience, offering a diverse product lineup with superior quality to meet consumers' increasingly varied travel needs and leading the future of automotive mobility.