On August 13, at the "Asia Awards" ceremony held during the Asian Paralympic Committee General Assembly in Kazakhstan, Zhu Shaodong, Executive Vice President of Chery International, attended and delivered a speech as a representative of the event’s official partner. Addressing delegates from 45 countries and regions, Zhu Shaodong stated: “The Paralympic spirit of ‘Beyond limits, Drive your dreams’ mirrors the very belief that has driven Chery throughout its 28-year journey of technological innovation. Just as Paralympic athletes defy physical boundaries with relentless determination, Chery maintains a long-term philosophy towards technology and product development – always engaging with its global users through shared aspirations for a better future.” 

Zhu Shaodong, Executive Vice President of Chery International, delivers a speech

Zhu Shaodong, Executive Vice President of Chery International, meets with Majid Rashed, President of the Asian Paralympic Committee

Group photo of Zhu Shaodong, Executive Vice President of Chery International, with Kairat Boranbayev, Chairman of the Kazakhstan Paralympic Committee, and other members

Driven by an unrelenting commitment to pushing boundaries, Chery has established a global presence with over 17 million customers worldwide, maintaining its position as China's leading passenger vehicle exporter for 22 consecutive years. The company achieved the most remarkable ascent on the 2025 Fortune Global 500 list, climbing an impressive 152 positions to become the fastest-rising automaker. Chery's partnership with the Asian Paralympic Committee General Assembly stems not only from business growth and social responsibility considerations, but more fundamentally from a profound alignment of values and shared spirit.

Sustainable Coexistence: From Local Roots to Global Responsibility

True globalization transcends mere product exports—it requires harmonizing with the pulse of local communities. Since 2021, Chery has cultivated a strategic partnership with Astana Motors, Kazakhstan’s premier automotive distributor, delivering over 40,000 vehicles in the local market. This collaboration has set a new benchmark, transforming Chery’s global expansion from simple “product export” into a model of “ecosystem co-creation.”

Four years later, when Chery became the official partner of the Asian Paralympic Committee General Assembly in Kazakhstan, their collaboration has already grown beyond commercial interests. Together, they produced an inspirational TV commercial featuring Paris Paralympic medalists, spreading messages of resilience across the Kazakh steppes. They also launched community initiatives like "Funny Starts" sports programs for children with disabilities—transforming corporate compassion into concrete acts of care. These "In somewhere, For somewhere" localization efforts have helped Chery transition from being a market entrant to becoming a beloved local brand embraced by the Kazakh people.

Chery's modern production base

This sense of responsibility extends far beyond borders. Chery has deeply embedded ESG principles into its global DNA—donating $6 million to UNICEF to support global education initiatives, partnering with the International Union for Conservation of Nature (IUCN) to protect green ecosystems, and establishing an integrated carbon footprint management system encompassing renewable energy, energy-efficient products, circular materials, and technological innovation. Through its sustained commitment to building a comprehensive sustainability framework, Chery has been consecutively listed on Fortune China ESG Impact List for two years and stands as the sole automaker honored among Forbes China "2024-2025 Sustainable Development Industrial Enterprises." Evolving from an export champion to a global corporate citizen, Chery's green footprint now spans continents and oceans.

Chery X UNICEF World Children’s Day

Technology Inclusivity: Champion Quality Builds Worldwide Trust

The indomitable spirit of Paralympic athletes – overcoming limits through pure determination – mirrors Chery’s own relentless pursuit of technological excellence. Just as these athletes redefine possibilities, Chery’s R&D teams relentlessly push boundaries in labs and proving grounds, subjecting vehicles to extreme challenges: dual-vehicle crash test, high-speed spiral rollover, seven-car stacking test, 53+ hour battery seawater immersion trial, and punishing underbody impact test. As the first Chinese automaker to implement comprehensive six-dimensional safety testing – spanning heat, cold, dryness, humidity, high-speed conditions, and rough terrain – Chery has set new industry benchmarks. From building Asia’s largest crash test facility to earning global five-star safety ratings across 41 models, Chery has remained steadfast in its philosophy: "Safety, for Family" and "Let everyone enjoy five-star protection." This uncompromising dedication has forged the foundation of trust from Chery’s 17 million users worldwide.

TIGGO9 CSH aces dual-vehicle high-speed crash test

Technological innovation always serves inclusive value. At the forefront of automotive electrification, Chery Super Hybrid (CSH) redefines industry standards with its seventh-generation engine achieving a groundbreaking 48% thermal efficiency. This engineering marvel delivers multidimensional breakthroughs—low fuel consumption, high performance, and superior quiet operation—establishing new benchmarks for hybrid systems worldwide. In the intelligent ecosystem arena, Chery AiMOGA robot serves as a "Top Consultant," pioneering innovative automotive service models and spearheading the future mobility ecosystem of "automotive + artificial intelligence." As Zhu Shaodong, Executive Vice President of Chery International, stated: "Technology's true value lies in its power to break down barriers." Chery ensures that every individual can equally enjoy the dividends of technological advancement.

Chery AiMOGA Robot

Chery's partnership with the Asian Paralympic Committee is rooted in their shared belief in the transformative power of "Beyond limits, Drive your dreams." This ethos mirrors Chery’s 28-year journey of innovation—from pioneering hybrid technology validated globally to building a world-class five-star safety system. It also reflects the brand’s relentless breakthroughs in its growth journey—evolving from one of the fastest-rising brands on wealth rankings to securing the top spot in the automotive category for the eighth straight year on the "2025 Top 50 Chinese Global Brand Builders" list. Above all, it embodies Chery’s deep commitment to user care, leveraging inclusive technology and philanthropic initiatives to empower dreams and help global users overcome life’s challenges.

Chery vehicles ready for global shipment

Every boundary-pushing leap on the field mirrors Chery's relentless drive on the industrial track. As the 5-millionth exported vehicle sets sail, Chery will ride the waves of technology and steer with responsibility, empowering global users to turn the impossible into rewritten beginnings.