·The 2023 Chinese Global Brand Builders Top 50 was released, Chery is the best Chinese global brand builder in cars.

·Activation, differentiation and meaning are the three elements of brand power. Finally, the brand power ranking is based on website traffic, App active users and Google&Youtobe search index.

·The technological business SUV Tiggo 8 Pro e+ and the premium family sedan ARRIZO 8 in the new era, empower global consumers with new driving experience.

Recently, Kantar and Google jointly released 2023 Chinese Global Brand Builders Top 50 list. Chery is the best Chinese global brand builder in cars and 14th in the overall list. This is also the sixth consecutive time that Chery has been on the list, rising 18 places compared to 2022.

Authoritative release manifests the value of Chinese brands

The "2023 Chinese Global Brand Builders Top 50" report is an analysis report with great authority and reference value. In order to correctly grasp the views of overseas users on Chinese brands, the list integrates MDS model analysis and Google's online audience coverage. At the same time, it collects brand website traffic, APP active users and Google & YouTube search index.

By comparing 234 candidate brands in 15 categories such as home appliances, consumer electronics, and autos with local brands in overseas markets, the top 50 were selected to accurately measure overseas users' perceptions of rising Chinese global brands. The top 50 brand power consists of three main dimensions: "meaning", "differentiation", and "activation".

In general, this shows that the higher the ranking of brand power, the higher user's willingness to choose the brand.

Strong growth resonates with international Chery users.

In the 2023 list, 11 brands have risen by more than 5 places. In the cars category, Chery Auto was ahead with a growth rate of 18 places compared with last year. The report pointed out that fast-growing brands provide innovations that meet consumers' life aspirations. It also resonates with consumers' emotions at the same frequency, winning consumers' love and growing their own brand power. Chery's outstanding performance is inseparable from its commitment to realize the transformation from "manufacturing" to "quality manufacturing" and "intelligent manufacturing". Chery continues to bring better products and services to global users in order to obtain a high "value sense" in the minds of global consumers and achieve strong growth.

Star products bring the best driving experience

Consumers' love often comes from the wonderful experience that product innovation bestows on individuals. The reason why Chery can quickly rise to the top of the cars category depends on the value of its products enhanced by continuous innovation and technology. Taking Chery's most representative serial model the Tiggo 8 family as an example, it has won the trust of overseas users with technological breakthroughs in Kunpeng 1.6TGDI/2.0TGDI power, luxurious business interior quality, and rich high-end smart technologies.

It has become the first choice for more and more consumers to buy cars in the medium-sized SUV segment. Up to now, the Tiggo 8 family has gained more than 800,000 love and trust worldwide. It is not only the sales champion of its own brand medium-sized SUV, but also the sales champion of its own 7-seater SUV.

In many countries and regions including Brazil, Russia, Qatar, etc., the Tiggo 8 was also rated as the best SUV. It is exported to more than 80 countries and regions, empowering consumers around the world with a new driving experience.

As for the ARRIZO 8, which is positioned as the "All-Quality Family Sedan in the New Era", the first flagship product based on Chery's 4.0 technology platform.

From styling design to product performance, then to younger and smarter experiences, it renews global consumers' perceptions of Chery cars. The actual wheelbase of the ARRIZO 8 is 2790mm, matching the body size of 4780/1843/1469mm, with dual exterior design.

It has the temperament of business atmosphere and sports fashion at the same time. It is equipped with Chery Lion 5.0 AI technology smart cockpit, 24.6-inch floating dual screen which tends to A+ level. In terms of intelligence, the ARRIZO 8 is equipped with L2.5 intelligent driving assistance system, which has more than 20 powerful functions. Kunpeng Power 1.6TGDI is matched with a high-efficiency 7-speed wet dual-clutch gearbox with a maximum power of 145kw and a peak torque of 290N•m. In addition, the ARRIZO 8 is designed based on the global NCAP five-star safety standard, with more than 80% high-strength steel. It equipped with 10 unique airbags at the same level so the safety is optimized. It protects global consumers with the strongest security performance.

The Tiggo 8 Pro e+ is equipped with the Kunpeng DHT hybrid power system, which has the core technical advantages of "3 engines, 3 gears, 9 modes and 11 speeds". The 1.5T super-efficient engine and the 3-engine combination composed of dual motors are the only hybrid system in the industry that can simultaneously drive dual motors and generate power at the same time. It can achieve a power with a maximum power of 230kw and a maximum torque of 510N•m.

It is equipped with a special ternary lithium battery for hybrid and a 60L super large fuel tank. The pure electric battery life can reach 75km, and the comprehensive battery life can reach 1000km+ with full fuel and full electricity.

In terms of space and interior, it adopts 7-seat super large space + aviation seat design, 24.6-inch HD dual-screen, Sony 8-speaker stereo, 34 decibel quiet space, "CN95" anti-bacterial air-conditioning filter, etc.

It has all kinds of configurations, and at the same time. Also it is equipped with as many as 12 ADAS intelligent driving assistance systems, which comprehensively enhances product competitiveness. 

Chery takes users as the priority and leads the brand to grow steadily

Chery is the first automotive company in China to export complete vehicles, CKD components, engines, and complete vehicle manufacturing technology and equipment overseas.

Over the years, Chery has made steady progress and explored a new model for Chinese enterprises to "set sail overseas", from "only exporting" to "getting users’ favor" and then "enhancing brand strength".

It has become partners with more and more overseas dealers and outstanding enterprises in the global automobile industry chain, and jointly develop overseas markets.

It also brings more and more high-quality products to overseas countries, providing global consumers with more product choices and a more pleasant driving experience. 

The confidence to export products to foreign countries comes from technology. The success of exporting products to foreign countries comes from the realization of the plan. Relying on its first-mover advantage and technological background, Chery has ranked 1st in the export of Chinese brand passenger vehicles for 20 consecutive years.

From January to July 2023, the cumulative sales volume is 891,895, a year-on-year increase of 47%. It has become the "Chinese business card" loved by users in more than 80 countries and regions around the world. As of now, Chery has more than 12 million users worldwide, over 2.8 million overseas users.

In addition, Chery has won the "Top 20 Chinese Enterprises with Overseas Image" selected by the State Council Information Office for five consecutive times.