The 2025 Chery Brand User Summit is scheduled to take place from October 17 to 22. Concurrently, the Chery Brand Exhibition, under the theme “In Somewhere, For Somewhere, Be Someone,” will kick off in Wuhu, China, providing global users with an immersive offline experience. As the core experience segment of the Summit, the exhibition is structured around a three-chapter brand story, narrating Chery's journey of "Going Global, Going Local, and Going Upward." It presents a comprehensive panorama of Chery's intelligent ecosystem achievements in global expansion, localized operations, and exploration of industry frontiers.

At the Chery Brand Exhibition, the brand's ecosystem products will be unveiled in a comprehensive showcase, bringing the concept of integrating "people, vehicles, and life" into tangible reality. Informed by deep insights into the real-world needs of global users, the ecosystem offerings span a variety of scenarios—from everyday home life and business travel to family camping. Covering a wide range of categories such as smart charging piles, custom luggage, child safety seats, and collectible car models, these products are designed to meet user needs throughout the entire vehicle lifecycle. The aim is to seamlessly incorporate ecosystem products into daily routines, enriching the vision of “Life-on-Wheels” with greater warmth and human touch.

Designed to enhance the immersive, scenario-based experience, Chery's ecosystem products will be thoughtfully integrated into various themed zones of the exhibition. In the Comfortable Home zone, smart charging piles offer convenient and reliable home energy replenishment, while collectibles like blind boxes, plush toys, and model cars add emotional value and the joy of collection, bringing warmth to the homecoming moment. The Business Travel zone features T-Box units, briefcases, luggage, and coffee cups that complement each other, balancing efficiency and professionalism during commutes or business trips while keeping the journey relaxed and effortless. In the Family Camping zone, a combination of roof racks, discharge guns, speakers, and child seats presents a lightweight outdoor solution for "weekend getaways + parent-child journeys," enhancing safety, power supply, and ambiance throughout the trip.

Unlike a traditional product display, this exhibition uses a scenario-based narrative. It guides visitors to naturally "discover" Chery's ecosystem products within the familiar rhythms of daily life, creating a personal resonance. The appeal of this curated collection lies not only in solving practical needs but also in deepening the emotional bond with the brand through thoughtful details. Each product is a tangible expression of Chery's ecosystem philosophy, truly embodying its dedication to being "For Somewhere" and its companionate presence "In Somewhere." This approach allows visitors to directly appreciate the unique value Chery brings to every facet of their lives.

The Brand Exhibition represents not only a systematic presentation of Chery's intelligent ecosystem achievements but also the fulfillment of the brand's long-standing commitment to its users. By launching this curated collection of ecosystem products, Chery demonstrates its capability to build an integrated, all-scenario smart ecosystem—elevating the automobile from a mere mode of transport to an intimate companion in daily life. As the industry rapidly advances toward intelligence and ecosystem integration, this initiative directly addresses the evolving needs of users while charting a course toward more sustainable future lifestyles. With the exhibition approaching, public anticipation continues to build, and more on-site highlights are expected to be revealed—making it an event undoubtedly worth looking forward to.