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On February 5, Brett Adcock, the founder and CEO of Figure, a leading humanoid robotics company, announced the termination of its collaboration agreement with OpenAI. This strategic shift highlights the proactive approach and swift adaptability of intelligent enterprises in optimizing their industrial strategies, partnership cost efficiency, and technological development pathways. Coincidentally, early in 2025, DeepSeek, an emerging AI powerhouse, captured the spotlight with its groundbreaking low-cost training technology, sparking a new wave of innovation.
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Recognizing this trend, the Chery Aimoga robotics R&D team promptly integrated with DeepSeek， aiming to leverage DeepSeek's advanced AI models to elevate the voice interaction capabilities of Aimoga robots. This initiative marks another significant milestone in Chery's intelligent innovation, building on the success of the Lion intelligent cockpit system - Lion Intelligent Cockpit Large Model. It also underscores Chery's sharp foresight and rapid execution in embracing AI advancements—a testament to the company's 15-year strategic investment in AI technology.
Technological Breakthrough: Redefining the AI Interaction Ecosystem with Cost Efficiency
While tech giants worldwide compete for AI computing dominance, the Chery Aimoga robotics team quickly recognized DeepSeek's key advantage: its training costs are a mere US$5.57 million, one-tenth of OpenAI's. Powered by NVIDIA H800 chips, DeepSeek offers complete transparency in model weights and training logs under the MIT open-source protocol. This cost-effective and open approach aligns perfectly with Chery's R&D philosophy: 'technology for the benefit of all'.
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Image: Chery Aimoga Robot Utilizing DeepSeek AI Models
Chery Aimoga robots have already integrated DeepSeek's V2, V3, and R1 open-source models into their robot cloud platform. These models power the interaction systems for Chery 4S store marketing robots. Real-world testing on the Chery robot hardware is expected to begin next week.
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Image: Chery Aimoga Robot Introducing Cars at a 4S Dealership
The Chery Aimoga R&D team expressed their enthusiasm for deepening collaboration with DeepSeek and other leading intelligent enterprises across broader domains. Their goal is to continually push the boundaries of robotic applications, unlocking new possibilities for innovation.
Strategic Depth: Fifteen Years of Planning Forged Chery’s AI DNA
The decision by Chery’s technical team is no coincidence. Since 2010, when Chery first ventured into AI, the company has strategically built an intelligent interconnected technology base in collaboration with industry leaders such as Baidu and iFlytek. The 2018 launch of CheryLion marked its full entry into the AI domain. By 2020, Chery initiated a dedicated R&D program for humanoid robots, culminating in the global debut of its robot brand Aimogo and its self-developed robots and robotic dogs in 2023. In 2024, Chery announced a mass production plan for Aimoga robots, with an investment of RMB100 million. Over the past 15 years, Chery has meticulously progressed from R&D to mass production and deployment. This has solidified its position as an AI innovator.
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Image 4: Chery Automobile Headquarters
Chery Aimoga Robotics’ integration with DeepSeek not only signifies a breakthrough in voice interaction technology but also underscores Chery's strategic vision for the AI era: fostering an open ecosystem instead of technological exclusivity and pushing application boundaries through scenario-driven innovation. This strategic focus has contributed to Chery's remarkable achievement of leading China's automotive export market for 22 consecutive years. In 2024, Chery Group achieved record-breaking annual sales of 2,603,916 vehicles, a 38.4% year-on-year increase, with exports reaching 1,144,588 units, up 21.4% from the previous year. These figures set new benchmarks for Chinese automakers. Chery’s products are now sold in over 80 countries and regions worldwide, with a strong presence in more than 10 European markets, making it one of the most popular Chinese automotive brands globally. Being named to the Fortune Global 500 demonstrates its robust strength, driven by ongoing advancements in intelligent technology.
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Image: Chery Aimoga Robot in Action
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Image: An Overseas User Interacting with Chery Aimoga Robotic Dog
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Image: Foreign Customers Posing with Chery Aimoga Robot
According to the Chery Aimoga robotics R&D team, Chery plans to begin selling humanoid robots in overseas markets in the first half of this year, with the initial application scenario focused on car sales assistance. Looking ahead, Chery aims to integrate the development of the Internet and automotive intelligence to create an intelligent mobility ecosystem centered on human-robot-vehicle collaboration. This vision aligns with its long-term goal of evolving into a home-based intelligent terminal, further cementing its role as a pioneer in the AI-driven future.
