On April 24, Auto China & CHERY International Business summit themed “New Era, New Heights” officially kicked off. The 5-day summit focused on technology, integration and ecosystem, serving as both a comprehensive review of the brand’s global achievements and a strategic declaration for the future. As the core showcase of CHERY’s systematic strength to global partners, CHERY Ecology Exhibition debuted simultaneously. Centered on For Family, With Love, the exhibition deeply integrated brand warmth and technological prowess, injecting strong new momentum into the high-quality development of the global automotive industry.

Centered on a Conceptual Eco-City, Unlocking Full-Scenario Immersive Experience

 The global automotive industry is accelerating into ecological competition, and high-standard, immersive ecosystem displays have become a direct reflection of a brand’s comprehensive strength. To visually present its ecological layout and technical capabilities, Chery Group has built an eco-exhibition hall covering more than 2,000 square meters. With a conceptual eco-city as its design core, the CHERY Brand Pavilion creates an immersive space integrating product display, multi-functional experience and modular interaction, fully presenting CHERY’s profound technological accumulation and complete ecological achievements in a scenario-based manner.

Partners visit Chery Ecology Exhibition

As the most comprehensive ecological achievement exhibition in CHERY’s globalization strategy in terms of coverage and content, the event attracted more than 4,000 global dealers, investors, partners and media guests. Guests from all walks of life gathered to witness CHERY’s ecological upgrade and brand-new posture for global families.

Comprehensive Upgrade of Ecological Strategy, Building a Global Symbiotic System for Family Mobility

With the continuous upgrading of global family mobility demands, simple product functions can no longer adapt to the modern lifestyle. Shifting from “building cars” to “building ecosystems” has become an inevitable path for the high-quality development of automakers. Based on this trend, CHERY takes ecosystem construction as the core of its strategic upgrading, committing to creating a global ecological service system covering users’ entire life scenarios. The Ecosystem Exhibition is a full-scale global implementation of this strategy.

Dealer partners share CHERY's safety philosophy Safety. For Family

The pavilion features eight carefully crafted immersive scenarios, including urban, family, outdoor, technology, business, sports, minimalist and art, precisely matching user needs from different regions and preferences worldwide. On this basis, CHERY has created exclusive experiences around three core dimensions: Mobile Home, Safe Home, Tech Home, reconstructing the close connection between people, cars and life with warm design.

Space. For Family focuses on spatial comfort and scenario adaptation, creating a “mobile warm harbor” with flexible layout and spacious cabin, making family trips relaxed and comfortable. Safety. For Family sticks to the bottom line of family travel safety. With high-strength steel body, comprehensive airbag configuration and strict EU-standard verification, it builds a solid safety barrier for global families. TECH. For Family is supported by the CSH Super Hybrid system, equipped with IP68-rated power battery featuring 95℃ high-temperature resistance, 44.5% high thermal efficiency and 2ms ultra-fast response, balancing energy saving and strong performance.

Partners visit the Ecosystem Exhibition

Meanwhile, adopting an open and inclusive two-way symbiosis mechanism, the exhibition sets up four categories of interactive experiences covering gamification, multimedia, social and display, turning guests from onlookers into ecological “co-builders”. From VR future mobility experience to cloud-based inspiration co-creation, traditional exhibition boundaries are completely broken, and the strong power of ecological symbiosis, co-prosperity and co-development is fully unleashed on site.

AiMOGA Robotics Makes Stunning Appearance, Full-Stack Technology Broadens Industrial Advancement

If the home ecosystem embodies CHERY’s warmth, cutting-edge technology is the solid foundation for the brand’s continuous progress. At the Ecosystem Exhibition, the AiMOGA Robotics were also visible throughout the exhibition area, becoming the spotlight of technical focus.

Partners posing for a photo with the AiMOGA Robotics in the exhibition area

The zone also exhibited a variety of new products including brain-computer interface, mask-style head, Gen-1 Brain AI Domain Controller platform, Gen-2 dexterous hand, joint module and multi-expression head, realizing a full-chain layout from robot key components to complete system. It strongly promotes the in-depth collaboration between automotive intelligent manufacturing and robot industry, fully demonstrating CHERY’s profound technical accumulation in cross-scenario applications of embodied intelligence.

From ecological strategy upgrading to cutting-edge technology implementation, from deep cultivation of family scenarios to global ecological co-construction, CHERY has delivered a satisfying answer to global families with a high-quality Ecosystem Exhibition. Standing at a brand-new starting point, CHERY will take the summit and Chery Ecology Exhibition as an opportunity to further deepen its global layout, focus on the three core fields of mobility, safety and technology, continuously iterate technologies and upgrade the ecosystem. Together with global partners, CHERY will advance the evolution of family mobility ecosystem, create safer, more comfortable and smarter mobility and living experience for global families, and continuously achieve breakthroughs and leaps in the new journey of global automotive industry transformation.

Dealer partners experience Chinese culture at the Ecosystem Exhibition.