Football is a universal passion that transcends borders, and a warm thread that ties together families across the globe. Amid a soaring wave of football fever, and leveraging a presence spanning over 120 countries and regions, CHERY ignited car-owner viewing events in multiple markets worldwide. Owners came together with their families and friends, forming one big, welcoming family. Among these markets, South Africa, Ecuador, Iraq, and Australia stood out as flagships—blending football fervor with local flavor to connect thousands of households across continents, and weaving the brand's signature warmth and companionship into every gathering.

On the opening night of the tournament, Chery South Africa threw an exclusive starlit viewing party for owners and local fans at Johannesburg's Monde Outdoor Plaza. The event drew over 1,320 attendees, including dozens of families with children. A giant LED screen, a dedicated cheering zone, and football-themed photo installations set the stage. Fans waved South African national flags and roared in unison, savoring local food and drinks while glued to the live broadcast. Every brilliant goal ignited waves of cheers—family, friends, and fellow fans celebrating shoulder to shoulder, the electric atmosphere charged with pure football passion.

In Ecuador, leveraging its official national-team partnership, CHERY set up large-scale viewing zones in two major supermarket chains and a premium restaurant, drawing over 500 fans per match. The simultaneous "Carpool Challenge" invited media to drive the TIGGO 9 in search of former football stars, ticking off iconic local landmarks and swapping tournament anecdotes along the way. In partnership with a pet rescue organization and key KOLs, the "Pet Prediction" campaign accurately forecast all four of the national team's matches—a 100% success rate—with the top post exceeding 1,000 comments.

In Baghdad, Iraq, CHERY served as the exclusive automotive sponsor at the integrated entertainment and commercial destination "Palms of Baghdad," securing brand visibility throughout the tournament and purchasing tickets to the Almasrah Theatre to host VIP owners and their families for the football spectacle.

Australia saw CHERY partner with five major cities to exclusively sponsor FanZone, the country's largest fan gathering, with tailored invitations for brand owners and their families. Together, these four flagship markets launched a synchronized wave of celebration—a cross-continent, multicultural carnival of football.

These vibrant viewing initiatives across the globe are a testament to CHERY's hyper-local user engagement and a tangible manifestation of the "For Family" value proposition. As the Chery Group's core brand dedicated to global family mobility, CHERY lives by the philosophy "In somewhere, For somewhere, Be somewhere," making "For Family" the bedrock of its global industrial footprint and user interactions, and striving to be the go-to automotive brand for family-oriented users everywhere. A track record of leading Chinese passenger vehicle exports for 23 consecutive years, a global user base exceeding five million, and a robust system of eight R&D centers, 36 manufacturing bases, and over 2,000 dealerships worldwide provide unshakable support for this commitment.

From the African continent to Latin America, and from Middle Eastern metropolises to Australian city clusters, family togetherness has been the golden thread of every event, deeply intertwining the unity and love inherent in football with CHERY's comprehensive "For Family" ethos. The brand keenly understands the distinct lifestyles and mobility needs of families across regions, crafting tailor-made gathering experiences and bridging offline engagement with online social buzz to let its reassuring, heartwarming presence transcend geographical boundaries. Moving forward, CHERY will continue to deepen its roots in every market, safeguarding the travel and togetherness moments of global families with a diverse and reliable product lineup and meaningful offline experiences—while its robust proprietary technology and extensive localized service network further polish the shining global image of Chinese automobiles.