On July 18, CHERY Brand launched its new brand TVC worldwide, featuring Robert Lewandowski, CHERY Brand Global Ambassador and one of football's most iconic No. 9s. Told through a daughter’s perspective and voiceover,the film explores the different roles of a legendary player in and out of the spotlight, further bringing CHERY’s "For Family" brand value proposition to life and conveying the brand promise to safeguard peace of mind and joy on every journey through trusted quality and thoughtful technology.

Robert Lewandowski， CHERY Brand Global Ambassador

Watch the full film on CHERY’s official Facebook page: https://www.facebook.com/share/v/1EedpaSMhC/

To football fans around the world, Lewandowski is a legendary No.9 defined by consistent performance, rigorous self-discipline, and an unrelenting drive to win.In this film, CHERY looks beyond the spotlight to show another side of him: a father, a husband, and a guardian in family life. The story makes a simple point with emotional force: true champions are measured not only by goals and victories, but also by responsibility, companionship, and protection.

Robert Lewandowski， CHERY Brand Global Ambassador

Built around "For Family," the TVC connects Lewandowski's champion mindset on the pitch with his commitment to family off it. In training and competitions, he stays focused and resolute, constantly pushing his limits to pursue of excellence.

In daily life, he brings reassurance and strength through presence and care.At the same time, his family’s companionship and support become an important source of strength for him as he faces pressure and challenges on the pitch. By weaving together training, competition, travel, and family moments, the film extends champion spirit from sporting excellence to the warm power of mutual protection and support within the family.

" They see a hero. We see who protects every step of the way." The line gives the film its emotional spine and captures the value CHERY wants to share with global families: regardless of country or culture, family remains the warmest place to belong. A true hero is not found only under the spotlight, but also in the everyday acts of companionship and protection that make family life possible.

In the film，the TIGGO9 CSH serves as an important carrier of family journey scenes, further enriching the expression of CHERY’s "For Family" brand value proposition. For global families, travel is never just about reaching a destination. It is a chance to spend time together, look after one another, and share everyday moments. Through the TVC, CHERY Brand speaks not only about vehicle features, but also about the reassurance, comfort, and emotional connection behind each journey.

Legendary No. 9 Robert Lewandowski and CHERY TIGGO9 CSH

For CHERY Brand, "For Family" is not just a brand slogan. It is a long-term commitment that guides product development, technological innovation, and global brand building. CHERY consistently responds to the real travel and life needs of global families by offering spacious interiors, strong safety performance and thoughtful, user-centric technologies.

 Space. For Family. Safety. For Family. Technology. For Family. These three pillars are not only a summary of product strengths; they are also the way CHERY continues to deliver on its promise to families around the world.

A true champion goes beyond winning matches. A true hero goes beyond the pitch. When dedication is given the meaning of protecting one's family, champion spirit becomes warmer and more human. Moving forward, CHERY will continue to uphold the brand value propositionof "For Family," move forward with families worldwide, and safeguard every journey with greater peace of mind and joy.