Every family has moments that matter. It may be a long-awaited reunion, a journey taken together, or simply an ordinary evening when the whole family gathers to cheer for something they love.

For many brands, family is an audience segment. For CHERY, family is where everything begins.

A brand truly built for families should do more than make cars. It should understand families, accompany them and grow alongside them. That is why CHERY continues to innovate around real family needs, hoping to create more moments worth treasuring for families worldwide through reliable quality, advanced technology and warm brand experiences.

On July 18, CHERY partnered with world-class footballer Robert Lewandowski to release a new brand TVC. Told from his daughter's perspective, the film presents the family story behind a champion. Rather than focusing only on glory on the pitch, it turns the camera towards Lewandowski beyond the game: as a father, husband and guardian of his family. The film speaks not only to champion spirit, but also to responsibility, companionship and protection, further expressing CHERY's For Family brand value.

If the brand film conveys the idea of For Family, CHERY hopes to bring that idea into the everyday lives of families worldwide through real brand experiences.

As global football excitement continued to rise, CHERY launched the "For Family" Family Watch Party initiative across more than 30 countries, inviting families around the world into CHERY stores to watch matches together, share moments of celebration and create family memories of their own.

From Türkiye across Eurasia to South Africa at the southern tip of the continent, from passionate Mexico to Peru beneath the Andes, CHERY stores around the world welcomed different families throughout June and July, brought together by a shared love of football.

South Africa Match-Watching Event

Iraq Match-Watching Event

Some fathers lifted their children high to celebrate a brilliant moment. Some families exchanged high-fives after every exciting attack and defence. Some families who had never met before became friends through a shared passion, cheering and talking together. These scenes had no script and no staged dialogue, yet they gave the brand idea its most authentic expression.

Türkiye and Mexico Match-Watching Events

For CHERY, this global family watch party initiative is more than a brand activity. It is a brand practice of creating memories and sharing life together with families around the world. Through football, a sport loved across borders, CHERY hopes to bring more families together through shared passion, connect them through companionship and turn For Family into a brand experience that global users can participate in and feel for themselves.

CHERY has always believed that a product truly made for families should not only meet functional needs, but also understand family life itself. From one person's exploration, to two people travelling together, to multi-member families setting out as one, different life stages bring different family needs and different expectations for mobility.

That is why CHERY continues to integrate real family needs into product development and technological innovation.

Space. For Family.

More generous space carries every family gathering, allowing every family member to enjoy a comfortable and relaxed journey.

Safety. For Family.

Global five-star safety standards provide more reliable protection for every departure, giving every family greater confidence as they move forward together.

Technology. For Family.

Hybrid technologies represented by CSH (Chery Super Hybrid) make every journey easier and more convenient, while making every moment of companionship warmer and more relaxed.

Space. For Family. Safety. For Family. Technology. For Family.

This is not only a concise expression of CHERY's product strengths, but also a concrete way for the brand to continue fulfilling its For Family promise. From product development and technological innovation to listening to users at global ecosystem events, and to creating more real and warm brand experiences with families worldwide, CHERY has always moved forward with users, ensuring that every product evolution and every step of brand growth begins with real family needs.

From the brand film to family watch parties around the world, CHERY continues to express the same belief:

What truly crosses countries, cultures and languages is not only shared passion, but also the companionship, trust and sense of belonging that family brings.

For CHERY, what is truly worth treasuring is never only the most exciting moments themselves, but every act of companionship and protection, and every beautiful memory created together with family.