In July 24, Kantar, the world’s leading provider of brand data insights and strategic consulting, officially unveiled the 2026 Kantar BrandZ Top 50 Chinese Global Brand Builders ranking and research report. Chery claimed the 11th overall position and No.1 in the automotive category, marking its ninth consecutive year featured on the list.

The picture shows that Chery ranked 11th overall and No.1 in the automotive category

The report notes that the globalization of Chinese brands has entered a new stage of "smart growth" driven by brand equity. During the concurrent 2026 Kantar BrandZ Chinese Global Brand Builders Launch & Globalization Summit, Zhang Guibing, Executive Vice President of Chery Auto and President of Chery International, took the stage as a distinguished guest. He held an in-depth dialogue with Wang Xing, CEO of Kantar Greater China and Global Chair of BrandZ, sharing Chery’s elevated development path from "products going global" to "brand being enhanced presence".

The picture shows that Zhang Guibing attends the "2026 Kantar BrandZ Chinese Global Brand Builders Launch & Globalization Summit"

From "Products Going Global" to "Brand Being Enhanced Presence"

In an exclusive interview, Zhang Guibing stated that Chinese auto exports have fully advanced into the 3.0 era of deep local globalization and brand value transformation. While competitiveness once rested on cost performance and product strength, the core winning factors today lie in deep-rooted consumer mindshare and long-term local trust.

The picture shows a ro-ro ship fully loaded with Chery export vehicles

Chery adheres to its globalization philosophy: In somewhere, For somewhere, Be somewhere — meaning to root in local markets, serve local demands, and evolve into a genuine local stakeholder. This model stands fundamentally apart from traditional overseas expansion strategies, shifting from one-way product export to two-way integrated development. Rather than operating merely as "a Chinese company abroad", Chery strives to become a "local enterprise with Chinese DNA". Through full localization of talent, R&D and supply chains, it bridges cultural gaps and mitigates geopolitical risks via mutually beneficial local partnerships.

A Global Tech Foundation Fuels Sustained Brand Value Growth

Technology forms Chery’s core competitive moat for its global strategy. To date, Chery has set up eight R&D centers worldwide, with over 20,000 overseas employees, 85% of whom are local hires. This has built a truly collaborative global network for R&D and industrial operations. Beyond market expansion, Chery has achieved deep localized integration spanning manufacturing, talent pipelines and supply chains, moving far beyond simple vehicle exports. On the technical front, Chery pursues a diversified power portfolio covering gasoline, HEV, PHEV, battery electric and hydrogen fuel vehicles. Its flexible technical mix caters to diverse mobility needs in varying regulatory environments across global markets.

The picture shows the AiMOGA Robotics providing customer service at a Chery dealership

Meanwhile, Chery is accelerating its upgrade from "product globalization" to "ecosystem globalization", extending its technological strengths to a broader range of emerging industries. Since 2026, AiMOGA, the Group’s robotics brand, has recorded global sales exceeding 1,000 units across more than 50 countries and regions. Its robust technological spillover effects in smart manufacturing and service robotics further enrich the technical essence of Chery’s global brand.

Upholding Long-Termism: A Trusted Partner for Global Markets

Chery’s core lesson from its global market expansion journey is: Mutual benefit creates shared success; localized adaptation ensures enduring growth. Just as Chery’s newly inaugurated Rosslyn Plant in South Africa, which retained all 692 existing staff and generated nearly 3,000 additional jobs across its industrial supply chain. By deeply embedding itself into local economies, Chery translates the advantages of Chinese manufacturing into lasting brand loyalty among global consumers. Thanks to its outstanding global operational performance, Chery has been named among China’s Top 20 Enterprises with the Excellent Overseas Image for five consecutive years, featured on the Fortune China ESG Impact List for three straight years, and selected for the all-star roster of the 2026 Fortune Highly Admired Chinese Companies.

Securing a spot on the Top 50 Chinese Global Brand Builders list for nine consecutive years marks only a new milestone in Chery’s global journey. Moving forward, Chery will stay committed to elevating its brand, expanding global footprint and innovating future technologies, striving to build a world-renowned global automotive brand.