On 21 October, CHERY Brand Night took place in Wuhu, China, under the theme "Together. For Family".Family representatives from around the world gathered to share their real-life stories as the All-New TIGGO7 and TIGGOX7, the first model in the TIGGOX series, made their global debuts. These new products reflect CHERY's core "For Family" philosophy by addressing the diverse mobility needs of families.

Supporting Everyday Family Life: All-New TIGGO7 Makes Its Global Debut

The warmth of family life is found in the everyday moments people share. At the start of the evening, three families from Ecuador, Poland and the UK shared stories of companionship and care: supporting one another through difficult times, responding to each other’s changing needs and offering quiet support day after day. Although their lives unfolded in different countries, their stories revealed a common need: dependable mobility that gives families peace of mind.

This understanding of everyday life shaped the global debut of the CHERY All-New TIGGO7. Positioned as a high-quality SUV bringing comfort to families worldwide, it combines a spacious, comfortable cabin, dependable quality and comprehensive safety to meet needs ranging from urban commuting and family pick-ups and drop-offs to weekend outings. It is designed to make busy daily journeys more relaxed and shared family travel more reassuring.

Bringing Adventure into Family Life: Introducing TIGGOX7

As families grow and their lives evolve, so do their aspirations to explore further. Three families from Romania, South Africa and Brazil shared how they support one another in their careers, personal passions and family lives, pursuing new horizons together. Their stories showed that family can be a source of confidence to venture into the wider world.

Responding to these aspirations, TIGGOX7 made its debut as the first model in CHERY's TIGGOX series. Designed for family comfort and exploration worldwide, it combines the convenience and comfort of everyday urban driving with the capability to handle varied road conditions. From weekday commutes to outdoor holidays, TIGGOX7 helps families explore further with confidence, without having to choose between everyday practicality and adventures further afield.

A Lasting Commitment: CHERY Stands Alongside Families Worldwide

Speaking at CHERY Brand Night, Guibing Zhang, Executive Vice President of Chery Auto, attended the event and delivered a speech. It is the standard by which we build our vehicles and the purpose behind our commitment to serving families worldwide.”As families' needs continue to evolve, CHERY uses technology to address real needs, develops products that support families as they grow, and provides service throughout their journeys, bringing quality mobility to more households. Football legends Edwin van der Sar and Peter Crouch also attended as CHERY brand partners, sharing this special moment with families from around the world.

For CHERY, the trust of more than 4.55 million users worldwide marks the beginning of lasting relationships with families. The evening was both a warm gathering and a commitment to the future. Guided by its core "For Family" philosophy, CHERY will continue putting families and the care they share at the heart of its work, ensuring that service support reaches more households alongside its vehicles. By continually improving its products and services, CHERY aims to honour that trust and accompany families on the journeys ahead.